City Shenzhen

Function Name PLATFORM OPERATIONS

Employee Type Permanent/Regular

Years of Experience Required 5-10 Years

Business Format Support Center (Home Office)

Education Level Required Undergraduate

Job Description

1、搭建用户体系,建立用户生命周期模型,分析用户分层,建立用户画像,制定运营策略及用户体验改善;
2、管理与建设CRM,分析用户行为,对用户数据进行标签、分类并深度挖掘,定期进行拉新、促活、留存的运营,评估效果并持续改进;
3、大供应商Co-marketing线上活动的策划与协调,充分利用供应商资源为平台带来流量和资源提升转化率,也为供应商带来曝光并转化销售,达到双赢效果;
4、对接协调内部市场部资源,为所负责业务带来流量和宣传资源;同时负责第三方平台的公域内容投放;
5、结合用户运营、活动运营与市场运营,搭建完整的顾客体验体系。

岗位要求
1、3年及以上互联网/电商/零售/线下商超的用户运营、用户增长或CRM相关工作经验;
2、良好的数据洞察、逻辑思维能力,能将各维度数据转化为产品价值;
3、了解数据挖掘基本原理,了解数据分析基本方法;熟悉线上、线下用户特点及诉求;
4、对消费者行为、消费者洞察、消费者营销有热情,愿意研究、创新;
5、理解力强、执行力强,能够快速适应变化并在变化中快速执行出好的结果;触觉敏锐,可提出前瞻性的用户体系规划及解决方案;
6、具备良好的沟通能力、协调能力,和项目管理与执行能力;
7、本科以上学历,硕士优先,英文佳优先。.

Company Summary

Save Money. Live Better.
About Walmart Inc.

Walmart Inc. was founded by Mr. Sam Walton in Arkansas, USA in 1962. After more than 60 years of development, Walmart now operates more than 10,900 stores and numerous eCommerce websites in 19 countries. With fiscal year 2026 revenue of $713 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart has topped the annual Fortune 500 list multiple times.

Walmart Inc. is a people-led, tech-powered omnichannel retailer dedicated to helping people save money and live better—anytime and anywhere—in stores, online, and through their mobile devices. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity.

About Walmart China

Walmart is fully confident in China’s economy and market opportunities and is committed to the long-term investment and development in China. In 1996, Walmart entered the Chinese market and opened its first Walmart store and Sam’s Club in Shenzhen.

Currently, Walmart operates two formats in China including Walmart Store and Sam’s Club. Walmart now has been operating hundreds of retail outlets and 25 distribution centers in more than 100 cities in 23 provinces and four directly-governed municipalities in China. Walmart China is an omnichannel retailer and its omnichannel retail strategy is based on customer experience through accelerating digitalization and scale-up of retail innovation as well as combining stores, clubs and multiple ecommerce channels for a seamless integration of online and physical stores. The strategy offers solutions to customers and members so they can shop anytime, anywhere, and as they prefer. At the same time, Walmart China actively seeks collaboration in multiple areas to expand the omnichannel outreach and build a win-win omnichannel retail ecosystem, to help people save money and time, and live better.