City Shenzhen
Function Name SAM'S OPERATIONS
Employee Type Permanent/Regular
Years of Experience Required 5-10 Years
Business Format Support Center (Home Office)
Education Level Required Undergraduate
Job Description
职位目的：
1.作为山姆B2B与商业招商业务转型的关键推动者，主导山姆营运B端平台运营体系的建设与规模化拓展，通过建立标准化运营模型和系统化赋能，推动重点客户与项目的成功落地，驱动商业效率与会员/客户体验持续提升；
2.结合山姆B2B与商业招商业务的发展需要，优化B端核心产品、商业化及服务链路，为从商机到履约的全链路建立坚实的数据基础，提升业务流程运营质量与成本效益，有效支持业务战略的落地并加速业务发展。
岗位职责：
一、运营体系规划与标准化建设
1. 基于山姆B2B与商业招商业务的战略目标与业务特点，分别建立适配的标准化运营模型，涵盖流程规范、数据标准、角色权责与协同机制；
2. 将运营模型拆解为可落地执行的阶段性计划，明确各阶段的里程碑、资源需求与验收标准，支撑B端平台从单点运营走向规模化运作。
二、全链路诊断与优化
1. 对B2B及商业招商业务的核心链路进行系统性诊断，识别从商机获取、方案匹配、谈判推进到履约交付各环节的效率瓶颈与体验断点。
2. 运用流程再造与系统固化手段，推动商业化链路与服务链路的持续优化，将优化成果沉淀为可复用的运营标准。
三、数据基础建设与指标体系建设
1. 设计覆盖“商机—签约—履约—收入”全链路的数据采集框架与质量管控规则，确保业务数据的完整性与可追溯性；
2. 建立反映运营质量与成本效益的核心指标体系，通过过程性指标监控与结果性指标归因，为管理层决策和一线改进提供数据依据。
四、业务需求的产品化翻译
1. 将来自一线的业务需求、管理层的策略方向以及客户侧的体验反馈，转化为结构化的产品需求，输出高质量的业务需求文档；
2. 与产研团队紧密协作，确保业务逻辑被准确理解并实现，在交付质量与上线节奏之间取得平衡。
五、赋能机制设计与一线转化
1. 围绕标准化运营模型，设计系统化的赋能机制，包括操作手册、培训课程、标杆案例与常见问题库等；
2. 通过培训、陪访、复盘等方式推动一线团队理解并应用系统工具，将运营标准转化为实际的作业行为，推动工作方式转型。
六、重点客户与项目落地支持
1. 针对重点客户或标杆项目，输出专项运营方案，协调内外部资源推动成功落地；
2. 将重点项目中的经验与教训提炼为方法论，反哺运营模型与系统能力的迭代升级。
七、跨业务线共性沉淀与复用
1. 识别B2B与商业招商业务在客户开发、商机管理、履约服务等环节的共性逻辑，沉淀可跨线复用的流程模型与运营机制；
2. 在保持两套业务产品独立运营的前提下，推动方法论与工具能力的有效迁移，提升整体资源效率。
八、跨职能协同与项目交付
1. 作为业务、产研、数据、合规、财务等团队之间的核心协调者，建立清晰的协作流程与决策机制；
2. 管理多项目并行推进的节奏与优先级，在多元诉求中推动关键共识，对解决方案的最终交付成果负责。
岗位要求
1.全日制本科及以上学历，工商管理、市场营销、信息管理、计算机科学或相关专业优先 。
2.5年以上B2B产品运营、销售运营或业务运营相关经验，有企业服务、SaaS平台或商业地产招商领域从业背景者优先；
3. 具备独立主导B端运营体系或业务中台从规划到落地的完整项目经验，有规模化推广阶段的实际操盘经历者优先；
4.对复杂大客户销售及/或商业招商的业务模式有直接经验或深度认知，理解长周期、多角色决策场景下的运营逻辑与管理诉求；
5.有过推动一线团队工作方式变革的实战经验，熟悉变革推进中的典型挑战与应对方法；
6.有同时管理或运营多个业务系统、或在多条业务线之间统筹运营资源的经验者优先。
7.运营体系构建能力，具备从0到1搭建B端运营体系的方法论与实践经验，能够将分散的业务动作整合为标准化、可复制的运营型，并制定清晰的阶段性落地计划。
8.全链路诊断与优化能力： 能够运用流程诊断工具与系统性思维，识别从商机到履约全链路的效率瓶颈与体验断点，并推动结构性的优化与固化，而非仅解决单点问题。
9.业务到产品的翻译能力： 能够将复杂的业务逻辑、一线诉求与管理策略，转化为结构化、可执行的产品需求文档，在与产研团队协作中确保业务意图被准确理解与高质量交付。
10.数据分析与指标体系建设能力： 能够设计覆盖全链路的数据采集框架与质量管控规则，建立反映运营质量与成本效益的核心指标体系，并通过归因分析定位问题、驱动决策。
11.赋能设计与行为转化能力： 能够围绕标准化流程与系统工具，设计多层次的赋能方案，推动一线团队从认知到行为的实际转变，实现系统能力的生产力转化。
12.跨职能协同与项目管理能力： 能够在多部门、多诉求的复杂环境中，建立清晰的协作机制与决策流程，有效管理多个并行项目的优先级与交付节奏。
13.方法论沉淀与复用能力： 善于将单点经验提炼为可跨业务线复用的方法论与工具，推动共性能力在不同业务场景间的有效迁移。
Company Summary
Save Money. Live Better.
From Walmart’s humble beginnings as a small discount retailer in Rogers, Ark., Walmart has opened thousands of stores in the U.S. and expanded internationally. Through innovation, we're creating a seamless experience to let customers shop anytime and anywhere online, through mobile devices and in stores. We are creating opportunities and bringing value to customers and communities around the globe. Walmart operates over 11,500 retail units under 63 banners in 28 countries and e-commerce websites in 11 countries. We employ 2.3 million associates around the world.
Walmart International has more than 6,200 retail units, operating outside the United States with 55 banners in 27 countries. Walmart International operations stretch as far east as Japan, down south in Chile and everywhere in between with more than 800,000 associates serving more than 100 million customers every week.
Walmart China began in 1996 with the opening of a supercenter and Sam’s Club in Shenzhen. To date, Walmart operates a Global Sourcing Office, China's Global eCommerce headquarters, and stores under a number of formats and banners. Up to 31 Dec, 2018, Walmart has been operating over 400 retail units covering 190 cities nationwide; as well as running 8 distribution centers and 11 fresh products distribution centers.
Key Walmart (China) Co. Ltd. Facts
Walmart has been operating in China for over 20 years with about 100,000 associates. Currently, Walmart operates a number of formats and banners in China including hypermarkets and Sam’s Clubs. Walmart now has been operating over 400 retail units covering more than 180 cities nationwide; as well as running 8 distribution centers and 11 fresh distribution centers.
Walmart Hypermarket
The Walmart hypermarket stores range from six thousand to over ten thousand square meters, and serve more than twenty thousand types of fresh foods, clothes, household appliances, grocery etc. The Walmart hypermarket provides one-stop shopping experiences for customers. Meanwhile, Walmart hypermarket attracts customers for the neighbouring small retailers and restaurants.
Walmart is not only committed to food safety and high quality, but also to the corporate mission “save people money, so they can live better”. Walmart hypermarket launched “Worry Free Prices” commodities in all stores nationwide, which saves customers from the trouble of price comparison. Meanwhile, Walmart hypermarket offers the popular commodity combinations and continual improvement of commodity display through market research while continually upgrading stores in order to enhance customers’ shopping experience, meet customers’ demands, and promote sales growth.
Sam's Club
Sam’s Club is a chain of high end membership-only clubs under the Walmart Family. Since the first Sam’s Club opened in Midwest City in Oklahoma State in April of 1983, Sam’s Club has a history over 30 years. At the beginning of 90’s, Sam’s Club started to enter international markets and has become one of the largest membership clubs around the world. At present, Sam’s Club has developed 800 chain clubs globally and provides superior service to over 50 million individual members and business members. The first Sam’s Club in China was opened in Shenzhen on August 12, 1996. So far, Sam’s Club has developed a total of 17 clubs in China which are located in Beijing, Shanghai, Shenzhen, Guangzhou, Fuzhou, Dalian, Hangzhou, Suzhou, Wuhan, Changzhou, Zhuhai, Tianjin, Xiamen and Nanjing. In the future, Sam’s Club will continue to expand investment in China, bringing quality life to more and more Chinese families.
A Sam's Club has an average shopping area of 20,000 square meters and offers bulk groceries and general merchandise. To satisfy customers’ needs for higher quality, Sam’s Club only provides either the best quality product in the category or the best-selling brand. The Club offers 4,000 high quality-to-price ratio items, including categories such as fresh, groceries, household appliances, home, apparel and etc. The Club saves customers from the trouble of product comparison, which also saves their time and money. The commodities sold in Sam’s Club usually come in large and simple composite packages, lowering the costs through purchasing in large quantities. Sam’s Club emphasizes on accessibility of the location. The clubs usually provide at least 1,500 parking spaces for its members.
Sam’s Club announced at the opening ceremony of its Longhua club on July 26, 2017 that it will pilot a compact model club to accelerate expansion in a more flexible, simplified and high-efficient way and plan to have 40 clubs nationwide by the end of 2020. In addition, it will invest 100 million yuan in launching “high value item project” to further demonstrate membership value through long-term high value savings.
E-Commerce Development
Starting from the end of 2010, Sam’s Club’s online store(www.samsclub.cn) launched Sam’s Club members online shopping direct delivery service in cities where Sam’s Clubs are located, including Shenzhen, Beijing, Shanghai, Fuzhou, Guangzhou, Hangzhou, Suzhou, Wuhan, Changzhou, Zhuhai, Tianjin and Xiamen.
Starting from October in 2012, Sam’s Club’s online store started to provide chilled and frozen food online, with specific same-day-delivery service in Shenzhen, Guangzhou, Shanghai, Beijing, Suzhou, Dalian, Wuhan, Tianjin and Xiamen. In the future, the chilled food direct delivery service will be extended to more areas. It is convenient for our members to buy hundreds of items covering fruit and vegetable, meat, egg, bakery, and the chilled and frozen at Sam’s Club E-commerce services.
In April 2014, Sam’s Club announced the launch of Sam’s Club App following the launching of Sam’s Club Wechat account in order to provide Sam’s members multi-shopping channels.
In May 2015, Walmart announced the launch of its hypermarket O2O platform “Walmart To Go” in Shenzhen. The platform consists of the newly launched “Walmart” mobile shopping APP, “Service Center” in stores for self pick-up and multiple online & offline e-payment options.
Beginning from October 2016，after entering into a strategic alliance to expand the breadth and convenience of online shopping options for Chinese consumers, Walmart and JD.com, China's largest e-commerce company by revenue, announced a series of exciting new ways for customers to access high quality products from around the world:
1）Exclusive Sam’s Club Flagship Store on JD.com
2）Exclusive Walmart Global Flagship Store on JD Worldwide
3）Connection with JD Daojia to Provide 2-Hour Grocery Delivery from Walmart Stores in Select Cities
4）Sam’s Club Global Stop Flagship Store on JD Worldwide
5）ASDA Global Store on JD Worldwide
6）Walmart Flagship Store on JD.com
Walmart aims to progressively integrate customers, stores and inventory to achieve in-depth integration of online platforms and offline stores so as to adapt to the new trends of retail transformation.
Further information about Walmart in China can be found at:
Culture
Walmart takes a keen interest in the impact its business has on the wider community and hopes to become an integral part of China’s economic development, creating jobs and economic stimulus and working hard to build a position as a trusted corporate citizen in China.
In China, as elsewhere, they follow four key beliefs: “Respect for the individual”, “Service to the customer”, “Strive for excellence” and “Act with integrity”. They have a firm tradition of building businesses one store and one customer at a time, so as to fulfil their core mission, and continue to make a difference in the lives of customers, members and associates.