City Shenzhen

Function Name SAM'S E-COMMERCE

Employee Type Permanent/Regular

Years of Experience Required 3+ Years

Business Format Support Center (Home Office)

Education Level Required Undergraduate

Job Description

工作职责
1. 构建以 LTV 为核心的用户健康度体系 
  - 负责搭建并持续优化已付费会员用户生命周期监测模型,清晰定义各阶段(如新会员、活跃会员、沉睡会员)的健康度指标,用以洞察周期间拐点洞察;
  - 主导以会员生命周期价值(LTV)为核心的用户价值评估体系建设,将 LTV 健康度作为用户运营策略制定的首要依据。
2. 新会员健康成长与中长期留存策略 
  - 主导付费会员消费行为优化策略,通过数据分析驱动交易频次提升与商品品类拓宽,并从新会员健康成长入手,为中长期留存服务;
  - 深入分析新会员(入会 30 天内)的消费漏斗数据,包括新会员 CVR(消费会员数 / 线上有效 DAU)、商品曝光率、点击率、加车率及转化率,定位转化瓶/颈并制定优化方案。
3. 付费会员健康度养成机会挖掘
  - 新会员消费洞察 ,分析新会员入会初期消费特征,识别影响首单转化、早期留存的关键因素,挖掘健康消费习惯引导机会;
  - 生命周期健康度分析 ,对比不同阶段会员健康度指标差异,定位价值下滑风险,挖掘针对性干预策略机会;
  - 跨品类消费机会及全渠道联动机会挖掘。
4. 数据驱动业务决策提效
  - 运用聚类分析方法完成用户多维度分层,挖掘不同客群的交易转化价值点;
  - 搭建维护核心业务数据看板,实现关键指标实时监控可视化;
  - 定期输出数据分析报告,支撑业务决策,推动运营快速迭代。

任职要求
1. 专业背景与经验 
  - 本科及以上学历 ,统计学、数学、计算机科学、经济学、市场营销等相关专业优先;
  - 5 年以上零售、电商或互联网行业数据分析与用户运营经验 ,有付费会员或会员制零售背景者优先;
  - 熟悉用户生命周期管理(Lifecycle Management)、会员价值(LTV)分析及用户分层运营的完整流程。
2. 能力要求 
  - 数据建模与分析能力 ,精通 SQL、Python(Pandas, NumPy, Matplotlib)等数据处理与分析工具,具备良好的统计分析基础;
  - 数据可视化与工具使用 ,熟练使用 Tableau、Power BI、Looker 或类似 BI 工具搭建数据看板;
  - 沟通与推动能力 ,具备优秀的跨部门沟通协调能力,能够清晰表达复杂的数据分析结论。

Company Summary

Save Money. Live Better.

From Walmart’s humble beginnings as a small discount retailer in Rogers, Ark., Walmart has opened thousands of stores in the U.S. and expanded internationally. Through innovation, we're creating a seamless experience to let customers shop anytime and anywhere online, through mobile devices and in stores. We are creating opportunities and bringing value to customers and communities around the globe. Walmart operates over 11,500 retail units under 63 banners in 28 countries and e-commerce websites in 11 countries. We employ 2.3 million associates around the world.

Walmart International has more than 6,200 retail units, operating outside the United States with 55 banners in 27 countries. Walmart International operations stretch as far east as Japan, down south in Chile and everywhere in between with more than 800,000 associates serving more than 100 million customers every week.

Walmart China began in 1996 with the opening of a supercenter and Sam’s Club in Shenzhen. To date, Walmart operates a Global Sourcing Office, China's Global eCommerce headquarters, and stores under a number of formats and banners. Up to 31 Dec, 2018, Walmart has been operating over 400 retail units covering 190 cities nationwide; as well as running 8 distribution centers and 11 fresh products distribution centers.

Key Walmart (China) Co. Ltd. Facts 

Walmart has been operating in China for over 20 years with about 100,000 associates. Currently, Walmart operates a number of formats and banners in China including hypermarkets and Sam’s Clubs. Walmart now has been operating over 400 retail units covering more than 180 cities nationwide; as well as running 8 distribution centers and 11 fresh distribution centers.

Walmart Hypermarket

The Walmart hypermarket stores range from six thousand to over ten thousand square meters, and serve more than twenty thousand types of fresh foods, clothes, household appliances, grocery etc. The Walmart hypermarket provides one-stop shopping experiences for customers. Meanwhile, Walmart hypermarket attracts customers for the neighbouring small retailers and restaurants.

Walmart is not only committed to food safety and high quality, but also to the corporate mission “save people money, so they can live better”. Walmart hypermarket launched “Worry Free Prices” commodities in all stores nationwide, which saves customers from the trouble of price comparison. Meanwhile, Walmart hypermarket offers the popular commodity combinations and continual improvement of commodity display through market research while continually upgrading stores in order to enhance customers’ shopping experience, meet customers’ demands, and promote sales growth.

Sam's Club

Sam’s Club is a chain of high end membership-only clubs under the Walmart Family. Since the first Sam’s Club opened in Midwest City in Oklahoma State in April of 1983, Sam’s Club has a history over 30 years. At the beginning of 90’s, Sam’s Club started to enter international markets and has become one of the largest membership clubs around the world. At present, Sam’s Club has developed 800 chain clubs globally and provides superior service to over 50 million individual members and business members. The first Sam’s Club in China was opened in Shenzhen on August 12, 1996. So far, Sam’s Club has developed a total of 17 clubs in China which are located in Beijing, Shanghai, Shenzhen, Guangzhou, Fuzhou, Dalian, Hangzhou, Suzhou, Wuhan, Changzhou, Zhuhai, Tianjin, Xiamen and Nanjing. In the future, Sam’s Club will continue to expand investment in China, bringing quality life to more and more Chinese families.

A Sam's Club has an average shopping area of 20,000 square meters and offers bulk groceries and general merchandise. To satisfy customers’ needs for higher quality, Sam’s Club only provides either the best quality product in the category or the best-selling brand. The Club offers 4,000 high quality-to-price ratio items, including categories such as fresh, groceries, household appliances, home, apparel and etc. The Club saves customers from the trouble of product comparison, which also saves their time and money. The commodities sold in Sam’s Club usually come in large and simple composite packages, lowering the costs through purchasing in large quantities. Sam’s Club emphasizes on accessibility of the location. The clubs usually provide at least 1,500 parking spaces for its members.

Sam’s Club announced at the opening ceremony of its Longhua club on July 26, 2017 that it will pilot a compact model club to accelerate expansion in a more flexible, simplified and high-efficient way and plan to have 40 clubs nationwide by the end of 2020. In addition, it will invest 100 million yuan in launching “high value item project” to further demonstrate membership value through long-term high value savings.

E-Commerce Development

Starting from the end of 2010, Sam’s Clubs online store(www.samsclub.cn) launched Sam’s Club members online shopping direct delivery service in cities where Sam’s Clubs are located, including Shenzhen, Beijing, Shanghai, Fuzhou, Guangzhou, Hangzhou, Suzhou, Wuhan, Changzhou, Zhuhai, Tianjin and Xiamen.

Starting from October in 2012, Sam’s Club’s online store started to provide chilled and frozen food online, with specific same-day-delivery service in Shenzhen, Guangzhou, Shanghai, Beijing, Suzhou, Dalian, Wuhan, Tianjin and Xiamen. In the future, the chilled food direct delivery service will be extended to more areas. It is convenient for our members to buy hundreds of items covering fruit and vegetable, meat, egg, bakery, and the chilled and frozen at Sam’s Club E-commerce services.

In April 2014, Sam’s Club announced the launch of Sam’s Club App following the launching of Sam’s Club Wechat account in order to provide Sam’s members multi-shopping channels.

In May 2015, Walmart announced the launch of its hypermarket O2O platform “Walmart To Go” in Shenzhen.  The platform consists of the newly launched “Walmart” mobile shopping APP, “Service Center” in stores for self pick-up and multiple online & offline e-payment options.

Beginning from October 2016after entering into a strategic alliance to expand the breadth and convenience of online shopping options for Chinese consumers, Walmart and JD.com, China's largest e-commerce company by revenue, announced a series of exciting new ways for customers to access high quality products from around the world:

1Exclusive Sams Club Flagship Store on JD.com

2Exclusive Walmart Global Flagship Store on JD Worldwide

3Connection with JD Daojia to Provide 2-Hour Grocery Delivery from Walmart Stores in Select Cities

4Sams Club Global Stop Flagship Store on JD Worldwide

5ASDA Global Store on JD Worldwide

6Walmart Flagship Store on JD.com

Walmart aims to progressively integrate customers, stores and inventory to achieve in-depth integration of online platforms and offline stores so as to adapt to the new trends of retail transformation.

Further information about Walmart in China can be found at:

http://www.wal-martchina.com/

Culture

Walmart takes a keen interest in the impact its business has on the wider community and hopes to become an integral part of China’s economic development, creating jobs and economic stimulus and working hard to build a position as a trusted corporate citizen in China.

In China, as elsewhere, they follow four key beliefs: “Respect for the individual”, “Service to the customer”, “Strive for excellence” and “Act with integrity”. They have a firm tradition of building businesses one store and one customer at a time, so as to fulfil their core mission, and continue to make a difference in the lives of customers, members and associates.

https://www.linkedin.com/company/walmart/