City Shenzhen

Function Name SAM'S E-COMMERCE

Employee Type Permanent/Regular

Years of Experience Required 3+ Years

Business Format Support Center (Home Office)

Education Level Required Undergraduate

Job Description

职位概述
作为山姆线上外部渠道运营经理,需全面负责山姆会员商店在京东平台的战略运营与业务增长。深度整合用户运营、商品管理、流量营销与数据分析,制定并执行高效的平台运营策略,对店铺的GMV、用户增长、毛利率及库存健康度等核心指标负责,并推动跨部门项目落地,确保业务目标的超额达成。

核心职责
1.平台战略与业务操盘
• 独立负责京东平台的整体电商业务,制定年度/季度运营战略,并主导与京东平台的深度合作谈判与关系维护。
• 对店铺整体GMV、毛利额及毛利率目标负责,基于预算进行目标拆解,并监控各项经营指标,确保目标达成。

2. 用户体系与生命周期管理
• 负责山姆在京东平台的用户全生命周期运营,制定拉新、促活、复购及留存策略。
• 建立用户分层模型,基于数据洞察进行精细化运营,构建完整的平台用户增长与价值提升体系。

3. 商品与供应链规划
• 主导店铺的品类规划、货品结构及SKU管理,制定分仓备货与进销存计划,优化库存周转,保障有货率并降低损耗。
• 负责商品的全生命周期管理,从选品、上新、推广到清仓,实现商品效率与利润最大化。

4.流量与营销规划
• 规划并分配京东平台流量资源(如搜索、推荐、活动坑位),制定阶段性的整合营销方案,提升流量转化效率与ROI。

5.数据分析与业务洞察
• 建立多维数据监控体系(货品、销售、流量、供应链),定期输出经营分析报告,精准识别业务风险与增长机会,并提供可落地的策略建议。

6.项目管理与跨部门协同
• 独立统筹及推进重点运营项目,具备出色的项目规划、流程梳理、资源协调及进度管控能力,确保项目高效落地。

任职要求
1.本科及以上学历,5年以上电商平台运营经验,有京东平台操盘经验、快消或零售行业背景者优先。
2. 具备多品类、多SKU的实操经验,熟悉京东平台规则、流量机制及后台操作,风险意识强。
3. 拥有成功的产品/品类提升方法论及可验证的业绩案例。
4. 数据分析能力:精通数据分析工具,能通过数据驱动决策,输出有效业务建议。
5. 项目管理能力:具备独立操盘复杂项目的能力,擅长系统性梳理流程、拉通上下游资源并按期交付成果。
6. 沟通协调能力:具备出色的跨部门沟通与协调能力,有主导中大型跨部门项目的成功经验。
7. 个人特质
• 结果导向,具备强烈的责任心和主人翁意识。
• 逻辑清晰,善于发现问题本质,并能形成标准化解决方案(SOP)以提升团队效率。
• 学习与适应能力强,能在快节奏环境中承担压力,积极应对挑战。
• 具备优秀的PPT制作与汇报能力,能清晰呈现复杂业务逻辑与项目进展。

Company Summary

Save Money. Live Better.

From Walmart’s humble beginnings as a small discount retailer in Rogers, Ark., Walmart has opened thousands of stores in the U.S. and expanded internationally. Through innovation, we're creating a seamless experience to let customers shop anytime and anywhere online, through mobile devices and in stores. We are creating opportunities and bringing value to customers and communities around the globe. Walmart operates over 11,500 retail units under 63 banners in 28 countries and e-commerce websites in 11 countries. We employ 2.3 million associates around the world.

Walmart International has more than 6,200 retail units, operating outside the United States with 55 banners in 27 countries. Walmart International operations stretch as far east as Japan, down south in Chile and everywhere in between with more than 800,000 associates serving more than 100 million customers every week.

Walmart China began in 1996 with the opening of a supercenter and Sam’s Club in Shenzhen. To date, Walmart operates a Global Sourcing Office, China's Global eCommerce headquarters, and stores under a number of formats and banners. Up to 31 Dec, 2018, Walmart has been operating over 400 retail units covering 190 cities nationwide; as well as running 8 distribution centers and 11 fresh products distribution centers.

Key Walmart (China) Co. Ltd. Facts 

Walmart has been operating in China for over 20 years with about 100,000 associates. Currently, Walmart operates a number of formats and banners in China including hypermarkets and Sam’s Clubs. Walmart now has been operating over 400 retail units covering more than 180 cities nationwide; as well as running 8 distribution centers and 11 fresh distribution centers.

Walmart Hypermarket

The Walmart hypermarket stores range from six thousand to over ten thousand square meters, and serve more than twenty thousand types of fresh foods, clothes, household appliances, grocery etc. The Walmart hypermarket provides one-stop shopping experiences for customers. Meanwhile, Walmart hypermarket attracts customers for the neighbouring small retailers and restaurants.

Walmart is not only committed to food safety and high quality, but also to the corporate mission “save people money, so they can live better”. Walmart hypermarket launched “Worry Free Prices” commodities in all stores nationwide, which saves customers from the trouble of price comparison. Meanwhile, Walmart hypermarket offers the popular commodity combinations and continual improvement of commodity display through market research while continually upgrading stores in order to enhance customers’ shopping experience, meet customers’ demands, and promote sales growth.

Sam's Club

Sam’s Club is a chain of high end membership-only clubs under the Walmart Family. Since the first Sam’s Club opened in Midwest City in Oklahoma State in April of 1983, Sam’s Club has a history over 30 years. At the beginning of 90’s, Sam’s Club started to enter international markets and has become one of the largest membership clubs around the world. At present, Sam’s Club has developed 800 chain clubs globally and provides superior service to over 50 million individual members and business members. The first Sam’s Club in China was opened in Shenzhen on August 12, 1996. So far, Sam’s Club has developed a total of 17 clubs in China which are located in Beijing, Shanghai, Shenzhen, Guangzhou, Fuzhou, Dalian, Hangzhou, Suzhou, Wuhan, Changzhou, Zhuhai, Tianjin, Xiamen and Nanjing. In the future, Sam’s Club will continue to expand investment in China, bringing quality life to more and more Chinese families.

A Sam's Club has an average shopping area of 20,000 square meters and offers bulk groceries and general merchandise. To satisfy customers’ needs for higher quality, Sam’s Club only provides either the best quality product in the category or the best-selling brand. The Club offers 4,000 high quality-to-price ratio items, including categories such as fresh, groceries, household appliances, home, apparel and etc. The Club saves customers from the trouble of product comparison, which also saves their time and money. The commodities sold in Sam’s Club usually come in large and simple composite packages, lowering the costs through purchasing in large quantities. Sam’s Club emphasizes on accessibility of the location. The clubs usually provide at least 1,500 parking spaces for its members.

Sam’s Club announced at the opening ceremony of its Longhua club on July 26, 2017 that it will pilot a compact model club to accelerate expansion in a more flexible, simplified and high-efficient way and plan to have 40 clubs nationwide by the end of 2020. In addition, it will invest 100 million yuan in launching “high value item project” to further demonstrate membership value through long-term high value savings.

E-Commerce Development

Starting from the end of 2010, Sam’s Clubs online store(www.samsclub.cn) launched Sam’s Club members online shopping direct delivery service in cities where Sam’s Clubs are located, including Shenzhen, Beijing, Shanghai, Fuzhou, Guangzhou, Hangzhou, Suzhou, Wuhan, Changzhou, Zhuhai, Tianjin and Xiamen.

Starting from October in 2012, Sam’s Club’s online store started to provide chilled and frozen food online, with specific same-day-delivery service in Shenzhen, Guangzhou, Shanghai, Beijing, Suzhou, Dalian, Wuhan, Tianjin and Xiamen. In the future, the chilled food direct delivery service will be extended to more areas. It is convenient for our members to buy hundreds of items covering fruit and vegetable, meat, egg, bakery, and the chilled and frozen at Sam’s Club E-commerce services.

In April 2014, Sam’s Club announced the launch of Sam’s Club App following the launching of Sam’s Club Wechat account in order to provide Sam’s members multi-shopping channels.

In May 2015, Walmart announced the launch of its hypermarket O2O platform “Walmart To Go” in Shenzhen.  The platform consists of the newly launched “Walmart” mobile shopping APP, “Service Center” in stores for self pick-up and multiple online & offline e-payment options.

Beginning from October 2016after entering into a strategic alliance to expand the breadth and convenience of online shopping options for Chinese consumers, Walmart and JD.com, China's largest e-commerce company by revenue, announced a series of exciting new ways for customers to access high quality products from around the world:

1Exclusive Sams Club Flagship Store on JD.com

2Exclusive Walmart Global Flagship Store on JD Worldwide

3Connection with JD Daojia to Provide 2-Hour Grocery Delivery from Walmart Stores in Select Cities

4Sams Club Global Stop Flagship Store on JD Worldwide

5ASDA Global Store on JD Worldwide

6Walmart Flagship Store on JD.com

Walmart aims to progressively integrate customers, stores and inventory to achieve in-depth integration of online platforms and offline stores so as to adapt to the new trends of retail transformation.

Further information about Walmart in China can be found at:

http://www.wal-martchina.com/

Culture

Walmart takes a keen interest in the impact its business has on the wider community and hopes to become an integral part of China’s economic development, creating jobs and economic stimulus and working hard to build a position as a trusted corporate citizen in China.

In China, as elsewhere, they follow four key beliefs: “Respect for the individual”, “Service to the customer”, “Strive for excellence” and “Act with integrity”. They have a firm tradition of building businesses one store and one customer at a time, so as to fulfil their core mission, and continue to make a difference in the lives of customers, members and associates.

https://www.linkedin.com/company/walmart/