City Shenzhen
Function Name SAM'S E-COMMERCE
Employee Type Permanent/Regular
Years of Experience Required 3+ Years
Business Format Support Center (Home Office)
Education Level Required Undergraduate
Job Description
职位概述
作为山姆线上外部渠道运营经理，需全面负责山姆会员商店在京东平台的战略运营与业务增长。深度整合用户运营、商品管理、流量营销与数据分析，制定并执行高效的平台运营策略，对店铺的GMV、用户增长、毛利率及库存健康度等核心指标负责，并推动跨部门项目落地，确保业务目标的超额达成。
核心职责
1.平台战略与业务操盘
• 独立负责京东平台的整体电商业务，制定年度/季度运营战略，并主导与京东平台的深度合作谈判与关系维护。
• 对店铺整体GMV、毛利额及毛利率目标负责，基于预算进行目标拆解，并监控各项经营指标，确保目标达成。
2. 用户体系与生命周期管理
• 负责山姆在京东平台的用户全生命周期运营，制定拉新、促活、复购及留存策略。
• 建立用户分层模型，基于数据洞察进行精细化运营，构建完整的平台用户增长与价值提升体系。
3. 商品与供应链规划
• 主导店铺的品类规划、货品结构及SKU管理，制定分仓备货与进销存计划，优化库存周转，保障有货率并降低损耗。
• 负责商品的全生命周期管理，从选品、上新、推广到清仓，实现商品效率与利润最大化。
4.流量与营销规划
• 规划并分配京东平台流量资源（如搜索、推荐、活动坑位），制定阶段性的整合营销方案，提升流量转化效率与ROI。
5.数据分析与业务洞察
• 建立多维数据监控体系（货品、销售、流量、供应链），定期输出经营分析报告，精准识别业务风险与增长机会，并提供可落地的策略建议。
6.项目管理与跨部门协同
• 独立统筹及推进重点运营项目，具备出色的项目规划、流程梳理、资源协调及进度管控能力，确保项目高效落地。
任职要求
1.本科及以上学历，5年以上电商平台运营经验，有京东平台操盘经验、快消或零售行业背景者优先。
2. 具备多品类、多SKU的实操经验，熟悉京东平台规则、流量机制及后台操作，风险意识强。
3. 拥有成功的产品/品类提升方法论及可验证的业绩案例。
4. 数据分析能力：精通数据分析工具，能通过数据驱动决策，输出有效业务建议。
5. 项目管理能力：具备独立操盘复杂项目的能力，擅长系统性梳理流程、拉通上下游资源并按期交付成果。
6. 沟通协调能力：具备出色的跨部门沟通与协调能力，有主导中大型跨部门项目的成功经验。
7. 个人特质
• 结果导向，具备强烈的责任心和主人翁意识。
• 逻辑清晰，善于发现问题本质，并能形成标准化解决方案（SOP）以提升团队效率。
• 学习与适应能力强，能在快节奏环境中承担压力，积极应对挑战。
• 具备优秀的PPT制作与汇报能力，能清晰呈现复杂业务逻辑与项目进展。
Company Summary
Save Money. Live Better.
About Walmart Inc.
Walmart Inc. was founded by Mr. Sam Walton in Arkansas, USA in 1962. After more than 60 years of development, Walmart now operates more than 10,900 stores and numerous eCommerce websites in 19 countries. With fiscal year 2026 revenue of $713 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart has topped the annual Fortune 500 list multiple times.
Walmart Inc. is a people-led, tech-powered omnichannel retailer dedicated to helping people save money and live better—anytime and anywhere—in stores, online, and through their mobile devices. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity.
Walmart is fully confident in China’s economy and market opportunities and is committed to the long-term investment and development in China. In 1996, Walmart entered the Chinese market and opened its first Walmart store and Sam’s Club in Shenzhen.
Currently, Walmart operates two formats in China including Walmart Store and Sam’s Club. Walmart now has been operating hundreds of retail outlets and 25 distribution centers in more than 100 cities in 23 provinces and four directly-governed municipalities in China. Walmart China is an omnichannel retailer and its omnichannel retail strategy is based on customer experience through accelerating digitalization and scale-up of retail innovation as well as combining stores, clubs and multiple ecommerce channels for a seamless integration of online and physical stores. The strategy offers solutions to customers and members so they can shop anytime, anywhere, and as they prefer. At the same time, Walmart China actively seeks collaboration in multiple areas to expand the omnichannel outreach and build a win-win omnichannel retail ecosystem, to help people save money and time, and live better.
About Walmart Inc.
Walmart Inc. was founded by Mr. Sam Walton in Arkansas, USA in 1962. After more than 60 years of development, Walmart now operates more than 10,900 stores and numerous eCommerce websites in 19 countries. With fiscal year 2026 revenue of $713 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart has topped the annual Fortune 500 list multiple times.
Walmart Inc. is a people-led, tech-powered omnichannel retailer dedicated to helping people save money and live better—anytime and anywhere—in stores, online, and through their mobile devices. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity.
About Walmart China
Currently, Walmart operates two formats in China including Walmart Store and Sam’s Club. Walmart now has been operating hundreds of retail outlets and 25 distribution centers in more than 100 cities in 23 provinces and four directly-governed municipalities in China. Walmart China is an omnichannel retailer and its omnichannel retail strategy is based on customer experience through accelerating digitalization and scale-up of retail innovation as well as combining stores, clubs and multiple ecommerce channels for a seamless integration of online and physical stores. The strategy offers solutions to customers and members so they can shop anytime, anywhere, and as they prefer. At the same time, Walmart China actively seeks collaboration in multiple areas to expand the omnichannel outreach and build a win-win omnichannel retail ecosystem, to help people save money and time, and live better.