City Shenzhen
Function Name CONTENT
Employee Type Permanent/Regular
Years of Experience Required 5-10 Years
Business Format Support Center (Home Office)
Education Level Required Undergraduate
Job Description
岗位职责
1. 牵头沃尔玛超市与山姆超市商品型内容策略搭建，覆盖两大业态全消费决策路径（认知、兴趣、决策、复购），制定文字与图片内容的整体规划，以深度内容影响顾客与会员消费选择，强化品牌心智。
2. 主导商品型内容策划与产出，挖掘商品核心价值、场景化使用亮点与差异化优势，创作兼具调性与说服力的长文、短文案及图片内容方向，适配线上线下多渠道传播。
3. 管理内容团队，负责成员招聘、能力培养、绩效评估与激励，搭建高效内容生产体系，明确分工与目标，带领团队稳定输出高质量商品内容，提升团队整体创作与审美能力。
4. 推动AI工具与内容生产结合，探索AI在内容选题、素材整理、文案初稿生成、图片创意辅助等环节的应用，建立结构化内容产出流程，提升团队内容生产效率与规模化输出能力。
5. 深度洞察消费者需求与偏好，结合零售行业趋势、季节节点及用户画像，优化内容策略，确保内容与目标客群痛点精准匹配，提升内容的传播力与转化效果。
6. 协同采购、运营、设计等跨部门，对齐商品信息与营销目标，保障内容从策划、创作到落地传播的全流程顺畅，定期复盘内容效果，迭代优化策略。
任职要求
1. 学历背景：全日制本科及以上学历，中文、新闻、市场营销、传播学等相关专业优先。
2. 工作经验：5年以上内容创作与管理经验，其中至少3年生活类、消费类杂志、公众号或长文媒体主笔/核心写手经历；具备零售、快消行业商品型文字及图片内容打造经验者优先。
3. 专业能力：
◦ 具备优秀的文案撰写能力，能产出有调性、有深度的商品内容，兼顾审美与实用性，擅长通过文字传递商品价值与生活场景感。
◦ 拥有敏锐的消费者洞察，能精准捕捉用户需求与消费心理，将其转化为针对性的内容策略。
◦ 熟悉内容团队管理，能有效统筹团队资源，激发成员创作潜力，保障高质量内容稳定产出；了解AI内容工具（如ChatGPT、Midjourney等）的应用方法者优先。
4. 核心素养：
◦ 审美在线，对文字、图片内容的风格、质感有把控力，能对齐沃尔玛与山姆的品牌调性。
◦ 具备强目标感与执行力，逻辑清晰，善于跨部门沟通协作，能推动复杂内容项目落地。
◦ 关注消费趋势与内容行业动态，富有创新精神，能持续为内容策略注入新思路。
Company Summary
Save Money. Live Better.
About Walmart Inc.
Walmart Inc. was founded by American retail legend Mr. Sam Walton in Arkansas in 1962. Over the past 50 years, the company has served customers and is now the world’s largest private employer and retailer. Walmart was ranked on the top of the Fortune 500 list several times and is among the most recognized global brands.
Walmart Inc. helps people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices. Each week, over 265 million customers and members visit our more than 11,500 stores under 56 banners in 27 countries and eCommerce websites. With fiscal year 2020 revenue of $524.0 billion, Walmart employs over 2.2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity.
As an omni-channel retailer, Walmart announced plans to change the company’s legal name from Wal-Mart Stores, Inc. to Walmart Inc. effective Feb. 1, 2018. The name change chiefly demonstrates the company’s growing emphasis on serving customers seamlessly however they want to shop: in stores, online, on their mobile device, or through pickup and delivery.
In China, as elsewhere, we follow Walmart core values of “Service to the customer”, “Respect for the individual”, “Strive for excellence” and “Act with integrity”, and stick to the Walmart tradition of building our business one store and one customer at a time, so as to fulfill our core mission, and continue to make a difference in the lives of our customers, members and associates.
China is a market with a vast number of opportunities. We are fully confident about the prospects of the Chinese economy and the Chinese market. Walmart entered the Chinese market and opened its first Walmart store and Sam’s Club in Shenzhen in 1996.
Currently, Walmart operates different formats and banners in China including Walmart store and Sam’s Club. Walmart now has been operating over 400 retail units covering more than 170 cities nationwide; as well as running 22 distribution centers. Walmart China’s omni-channel retail strategy focuses on customer experience to offer customers and members easier shopping solutions anytime, anywhere in the way they like through accelerated digitalization and scale-up of retail innovation and integration of stores, clubs with multiple ecommerce channels. At the same time, the China ecommerce team continues to seek collaboration in multiple areas to expand the landscape of integration and build a win-win omni-channel retail ecosystem to help people save money and time and live better.
Walmart is committed to local talent development and diversity, especially the cultivation and full utilization of female staff and executives. 99.9% of Walmart China associates are Chinese nationals. All of Walmart China’s store managers are Chinese. Furthermore, around 65% of Walmart China associates are female and nearly 50% of above-director level associates are female. In 2009, the company established the “Walmart China Women’s Leadership Development Commission” for driving women’s career development.
Walmart will continue to make long-term investment in China and develop both online and offline to provide customers with even better services. Meanwhile, Walmart will continue to upgrade existing stores, invest in food safety and build on strong partnerships with our Chinese suppliers. Walmart expects to create more jobs, makes joint development with Chinese economy and become a trusted corporate citizen in China.
About Walmart Inc.
Walmart Inc. was founded by American retail legend Mr. Sam Walton in Arkansas in 1962. Over the past 50 years, the company has served customers and is now the world’s largest private employer and retailer. Walmart was ranked on the top of the Fortune 500 list several times and is among the most recognized global brands.
Walmart Inc. helps people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices. Each week, over 265 million customers and members visit our more than 11,500 stores under 56 banners in 27 countries and eCommerce websites. With fiscal year 2020 revenue of $524.0 billion, Walmart employs over 2.2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity.
As an omni-channel retailer, Walmart announced plans to change the company’s legal name from Wal-Mart Stores, Inc. to Walmart Inc. effective Feb. 1, 2018. The name change chiefly demonstrates the company’s growing emphasis on serving customers seamlessly however they want to shop: in stores, online, on their mobile device, or through pickup and delivery.
In China, as elsewhere, we follow Walmart core values of “Service to the customer”, “Respect for the individual”, “Strive for excellence” and “Act with integrity”, and stick to the Walmart tradition of building our business one store and one customer at a time, so as to fulfill our core mission, and continue to make a difference in the lives of our customers, members and associates.
About Walmart China
Currently, Walmart operates different formats and banners in China including Walmart store and Sam’s Club. Walmart now has been operating over 400 retail units covering more than 170 cities nationwide; as well as running 22 distribution centers. Walmart China’s omni-channel retail strategy focuses on customer experience to offer customers and members easier shopping solutions anytime, anywhere in the way they like through accelerated digitalization and scale-up of retail innovation and integration of stores, clubs with multiple ecommerce channels. At the same time, the China ecommerce team continues to seek collaboration in multiple areas to expand the landscape of integration and build a win-win omni-channel retail ecosystem to help people save money and time and live better.
Walmart is committed to local talent development and diversity, especially the cultivation and full utilization of female staff and executives. 99.9% of Walmart China associates are Chinese nationals. All of Walmart China’s store managers are Chinese. Furthermore, around 65% of Walmart China associates are female and nearly 50% of above-director level associates are female. In 2009, the company established the “Walmart China Women’s Leadership Development Commission” for driving women’s career development.
Walmart will continue to make long-term investment in China and develop both online and offline to provide customers with even better services. Meanwhile, Walmart will continue to upgrade existing stores, invest in food safety and build on strong partnerships with our Chinese suppliers. Walmart expects to create more jobs, makes joint development with Chinese economy and become a trusted corporate citizen in China.