City Shenzhen

Function Name SAM'S E-COMMERCE

Employee Type Permanent/Regular

Years of Experience Required 5-10 Years

Business Format Support Center (Home Office)

Education Level Required Undergraduate

Job Description

岗位职责:
1、负责山姆App首页频道的日常内容策划、选品及活动上线,结合会员需求与市场热点,制定频道主题及策略,提升用户活跃度和转化率。协同设计完成频道视觉呈现,确保内容吸引力和品牌调性统一。
2、制定频道年度/季度/月度运营计划,拆解核心目标,明确品类侧重与流量分配策略。对标行业头部平台频道玩法,结合山姆会员制特性,设计差异化运营模型。
3、数据驱动优化,监控频道核心指标,分析用户行为数据,提出运营优化方案。通过A/B测试、用户反馈等方式迭代频道运营策略,提升整体效果。
4、基于山姆会员画像,设计“千人千面”推荐逻辑,基于用户画像个性化展示商品。协调站内资源位,规划频道流量入口曝光节奏。
5、跟随山姆的发展战略,能独立负责制定和执行生活场景相关的创新频道项目运营策略。能够对目标用户群,做深度用户痛点分析,以及情感需求或共鸣点的深刻观察,并策划和落地对应模块。

任职要求:
1、本科及以上学历,5年以上电商平台/零售行业/品牌方平台运营经验,有App频道运营或内容运营背景优先;
2、熟悉用户增长、转化漏斗等运营方法论,具备数据敏感度和分析能力;
3、了解零售行业趋势,对会员制电商模式有认知者加分;
4、有独立负责频道/营销运营项目(如大促活动、频道改版、爆品孵化)的完整经验,能主导从策划到落地的全流程,并达成业绩目标者优先;
5、良好的沟通和合作意识,创意突出,对用户体验和视觉呈现有较高敏感度。

Company Summary

Save Money. Live Better.

From Walmart’s humble beginnings as a small discount retailer in Rogers, Ark., Walmart has opened thousands of stores in the U.S. and expanded internationally. Through innovation, we're creating a seamless experience to let customers shop anytime and anywhere online, through mobile devices and in stores. We are creating opportunities and bringing value to customers and communities around the globe. Walmart operates over 11,500 retail units under 63 banners in 28 countries and e-commerce websites in 11 countries. We employ 2.3 million associates around the world.

Walmart International has more than 6,200 retail units, operating outside the United States with 55 banners in 27 countries. Walmart International operations stretch as far east as Japan, down south in Chile and everywhere in between with more than 800,000 associates serving more than 100 million customers every week.

Walmart China began in 1996 with the opening of a supercenter and Sam’s Club in Shenzhen. To date, Walmart operates a Global Sourcing Office, China's Global eCommerce headquarters, and stores under a number of formats and banners. Up to 31 Dec, 2018, Walmart has been operating over 400 retail units covering 190 cities nationwide; as well as running 8 distribution centers and 11 fresh products distribution centers.

Key Walmart (China) Co. Ltd. Facts 

Walmart has been operating in China for over 20 years with about 100,000 associates. Currently, Walmart operates a number of formats and banners in China including hypermarkets and Sam’s Clubs. Walmart now has been operating over 400 retail units covering more than 180 cities nationwide; as well as running 8 distribution centers and 11 fresh distribution centers.

Walmart Hypermarket

The Walmart hypermarket stores range from six thousand to over ten thousand square meters, and serve more than twenty thousand types of fresh foods, clothes, household appliances, grocery etc. The Walmart hypermarket provides one-stop shopping experiences for customers. Meanwhile, Walmart hypermarket attracts customers for the neighbouring small retailers and restaurants.

Walmart is not only committed to food safety and high quality, but also to the corporate mission “save people money, so they can live better”. Walmart hypermarket launched “Worry Free Prices” commodities in all stores nationwide, which saves customers from the trouble of price comparison. Meanwhile, Walmart hypermarket offers the popular commodity combinations and continual improvement of commodity display through market research while continually upgrading stores in order to enhance customers’ shopping experience, meet customers’ demands, and promote sales growth.

Sam's Club

Sam’s Club is a chain of high end membership-only clubs under the Walmart Family. Since the first Sam’s Club opened in Midwest City in Oklahoma State in April of 1983, Sam’s Club has a history over 30 years. At the beginning of 90’s, Sam’s Club started to enter international markets and has become one of the largest membership clubs around the world. At present, Sam’s Club has developed 800 chain clubs globally and provides superior service to over 50 million individual members and business members. The first Sam’s Club in China was opened in Shenzhen on August 12, 1996. So far, Sam’s Club has developed a total of 17 clubs in China which are located in Beijing, Shanghai, Shenzhen, Guangzhou, Fuzhou, Dalian, Hangzhou, Suzhou, Wuhan, Changzhou, Zhuhai, Tianjin, Xiamen and Nanjing. In the future, Sam’s Club will continue to expand investment in China, bringing quality life to more and more Chinese families.

A Sam's Club has an average shopping area of 20,000 square meters and offers bulk groceries and general merchandise. To satisfy customers’ needs for higher quality, Sam’s Club only provides either the best quality product in the category or the best-selling brand. The Club offers 4,000 high quality-to-price ratio items, including categories such as fresh, groceries, household appliances, home, apparel and etc. The Club saves customers from the trouble of product comparison, which also saves their time and money. The commodities sold in Sam’s Club usually come in large and simple composite packages, lowering the costs through purchasing in large quantities. Sam’s Club emphasizes on accessibility of the location. The clubs usually provide at least 1,500 parking spaces for its members.

Sam’s Club announced at the opening ceremony of its Longhua club on July 26, 2017 that it will pilot a compact model club to accelerate expansion in a more flexible, simplified and high-efficient way and plan to have 40 clubs nationwide by the end of 2020. In addition, it will invest 100 million yuan in launching “high value item project” to further demonstrate membership value through long-term high value savings.

E-Commerce Development

Starting from the end of 2010, Sam’s Clubs online store(www.samsclub.cn) launched Sam’s Club members online shopping direct delivery service in cities where Sam’s Clubs are located, including Shenzhen, Beijing, Shanghai, Fuzhou, Guangzhou, Hangzhou, Suzhou, Wuhan, Changzhou, Zhuhai, Tianjin and Xiamen.

Starting from October in 2012, Sam’s Club’s online store started to provide chilled and frozen food online, with specific same-day-delivery service in Shenzhen, Guangzhou, Shanghai, Beijing, Suzhou, Dalian, Wuhan, Tianjin and Xiamen. In the future, the chilled food direct delivery service will be extended to more areas. It is convenient for our members to buy hundreds of items covering fruit and vegetable, meat, egg, bakery, and the chilled and frozen at Sam’s Club E-commerce services.

In April 2014, Sam’s Club announced the launch of Sam’s Club App following the launching of Sam’s Club Wechat account in order to provide Sam’s members multi-shopping channels.

In May 2015, Walmart announced the launch of its hypermarket O2O platform “Walmart To Go” in Shenzhen.  The platform consists of the newly launched “Walmart” mobile shopping APP, “Service Center” in stores for self pick-up and multiple online & offline e-payment options.

Beginning from October 2016after entering into a strategic alliance to expand the breadth and convenience of online shopping options for Chinese consumers, Walmart and JD.com, China's largest e-commerce company by revenue, announced a series of exciting new ways for customers to access high quality products from around the world:

1Exclusive Sams Club Flagship Store on JD.com

2Exclusive Walmart Global Flagship Store on JD Worldwide

3Connection with JD Daojia to Provide 2-Hour Grocery Delivery from Walmart Stores in Select Cities

4Sams Club Global Stop Flagship Store on JD Worldwide

5ASDA Global Store on JD Worldwide

6Walmart Flagship Store on JD.com

Walmart aims to progressively integrate customers, stores and inventory to achieve in-depth integration of online platforms and offline stores so as to adapt to the new trends of retail transformation.

Further information about Walmart in China can be found at:

http://www.wal-martchina.com/

Culture

Walmart takes a keen interest in the impact its business has on the wider community and hopes to become an integral part of China’s economic development, creating jobs and economic stimulus and working hard to build a position as a trusted corporate citizen in China.

In China, as elsewhere, they follow four key beliefs: “Respect for the individual”, “Service to the customer”, “Strive for excellence” and “Act with integrity”. They have a firm tradition of building businesses one store and one customer at a time, so as to fulfil their core mission, and continue to make a difference in the lives of customers, members and associates.

https://www.linkedin.com/company/walmart/