City Shenzhen
Function Name MERCHANDISING
Employee Type Permanent/Regular
Years of Experience Required 5-10 Years
Business Format Support Center (Home Office)
Education Level Required Undergraduate
Job Description
职位概述
我们正在寻找一位富有战略远见和深度分析能力的品类洞察(高级)经理。您将成为连接市场、消费者与采购决策的核心桥梁。通过深入的市场趋势分析、品类销售表现解读和消费者洞察，您将提供具有前瞻性的洞察与建议，直接赋能采购团队制定有效的品类战略与选品方向，并推动我们洞察数字化平台的建设与优化，最终驱动公司业务的可持续增长。
主要职责
1. 战略洞察与采购支持：
-作为采购团队的关键战略伙伴，为品类战略的制定、优化和执行提供数据驱动的洞察和建议。
-基于市场分析和消费者研究，为新品引进、产品汰换、供应商选择及谈判提供关键决策依据。
-定期输出品类洞察报告，向采购及管理层呈现清晰的业务机会与风险。
2. 市场与竞争分析：
-持续监控宏观市场趋势、行业动态、竞争格局及新兴商业模式，评估其对现有业务和未来战略的影响。
-分析竞争对手的品类结构、定价策略、促销活动及市场表现，提炼可借鉴的实践。
3. 销售表现深度分析：
-负责品类、品牌及SKU级别的销售数据深度挖掘，分析销售表现、市场份额、利润率及库存周转等关键指标。
-诊断销售波动根本原因，识别高潜力/问题品类/产品，并提出具体的行动建议以优化销售表现。
4. 消费者洞察研究：
-运用定量与定性研究方法，深入理解消费者需求、行为模式、购买动机及痛点。
-构建用户画像，跟踪消费者态度和行为变化，确保采购选品与目标客群需求高度契合。
5. 洞察数字化平台建设：
-主导或深度参与业务洞察数据平台/工具的需求梳理、规划与建设。
-与IT及数据团队紧密合作，推动数据看板、自动化报告及分析模型的开发与落地，提升整个团队的决策效率和数据化运营能力。
-负责对采购等相关团队进行数据工具和洞察方法的培训与赋能。
任职资格
1. 本科及以上学历，市场营销、统计学、经济学、商业分析或相关专业。
2. 5年以上在零售、电商、快消或市场研究公司从事品类管理、商业分析、市场洞察或战略咨询的相关工作经验。
3. 具备出色的数据分析能力，能熟练使用SQL、Python、R等工具进行数据提取和处理者优先。
4. 精通Excel和PPT，并能熟练使用至少一种主流数据可视化工具（如Tableau, Power BI, FineBI等）。
5. 对市场趋势和消费者行为有敏锐的洞察力，具备优秀的逻辑思维和商业敏感度。
6. 卓越的沟通协调能力和影响力，能够清晰、有说服力地向非技术背景的同事呈现复杂洞察。
7. 强大的项目管理和跨部门协作能力。
Company Summary
Save Money. Live Better.
About Walmart Inc.
Walmart Inc. was founded by Mr. Sam Walton in Arkansas, USA in 1962. After more than 60 years of development, Walmart now operates more than 10,900 stores and numerous eCommerce websites in 19 countries. With fiscal year 2026 revenue of $713 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart has topped the annual Fortune 500 list multiple times.
Walmart Inc. is a people-led, tech-powered omnichannel retailer dedicated to helping people save money and live better—anytime and anywhere—in stores, online, and through their mobile devices. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity.
Walmart is fully confident in China’s economy and market opportunities and is committed to the long-term investment and development in China. In 1996, Walmart entered the Chinese market and opened its first Walmart store and Sam’s Club in Shenzhen.
Currently, Walmart operates two formats in China including Walmart Store and Sam’s Club. Walmart now has been operating hundreds of retail outlets and 25 distribution centers in more than 100 cities in 23 provinces and four directly-governed municipalities in China. Walmart China is an omnichannel retailer and its omnichannel retail strategy is based on customer experience through accelerating digitalization and scale-up of retail innovation as well as combining stores, clubs and multiple ecommerce channels for a seamless integration of online and physical stores. The strategy offers solutions to customers and members so they can shop anytime, anywhere, and as they prefer. At the same time, Walmart China actively seeks collaboration in multiple areas to expand the omnichannel outreach and build a win-win omnichannel retail ecosystem, to help people save money and time, and live better.
About Walmart Inc.
Walmart Inc. was founded by Mr. Sam Walton in Arkansas, USA in 1962. After more than 60 years of development, Walmart now operates more than 10,900 stores and numerous eCommerce websites in 19 countries. With fiscal year 2026 revenue of $713 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart has topped the annual Fortune 500 list multiple times.
Walmart Inc. is a people-led, tech-powered omnichannel retailer dedicated to helping people save money and live better—anytime and anywhere—in stores, online, and through their mobile devices. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity.
About Walmart China
Currently, Walmart operates two formats in China including Walmart Store and Sam’s Club. Walmart now has been operating hundreds of retail outlets and 25 distribution centers in more than 100 cities in 23 provinces and four directly-governed municipalities in China. Walmart China is an omnichannel retailer and its omnichannel retail strategy is based on customer experience through accelerating digitalization and scale-up of retail innovation as well as combining stores, clubs and multiple ecommerce channels for a seamless integration of online and physical stores. The strategy offers solutions to customers and members so they can shop anytime, anywhere, and as they prefer. At the same time, Walmart China actively seeks collaboration in multiple areas to expand the omnichannel outreach and build a win-win omnichannel retail ecosystem, to help people save money and time, and live better.