City Shenzhen

Function Name MERCHANDISING

Employee Type Permanent/Regular

Years of Experience Required 5-10 Years

Business Format Support Center (Home Office)

Education Level Required Undergraduate

Job Description

职位概述
我们正在寻找一位富有战略远见和深度分析能力的品类洞察(高级)经理。您将成为连接市场、消费者与采购决策的核心桥梁。通过深入的市场趋势分析、品类销售表现解读和消费者洞察,您将提供具有前瞻性的洞察与建议,直接赋能采购团队制定有效的品类战略与选品方向,并推动我们洞察数字化平台的建设与优化,最终驱动公司业务的可持续增长。

主要职责
1. 战略洞察与采购支持:
-作为采购团队的关键战略伙伴,为品类战略的制定、优化和执行提供数据驱动的洞察和建议。
-基于市场分析和消费者研究,为新品引进、产品汰换、供应商选择及谈判提供关键决策依据。
-定期输出品类洞察报告,向采购及管理层呈现清晰的业务机会与风险。

2. 市场与竞争分析:
-持续监控宏观市场趋势、行业动态、竞争格局及新兴商业模式,评估其对现有业务和未来战略的影响。
-分析竞争对手的品类结构、定价策略、促销活动及市场表现,提炼可借鉴的实践。

3. 销售表现深度分析:
-负责品类、品牌及SKU级别的销售数据深度挖掘,分析销售表现、市场份额、利润率及库存周转等关键指标。
-诊断销售波动根本原因,识别高潜力/问题品类/产品,并提出具体的行动建议以优化销售表现。

4. 消费者洞察研究:
-运用定量与定性研究方法,深入理解消费者需求、行为模式、购买动机及痛点。
-构建用户画像,跟踪消费者态度和行为变化,确保采购选品与目标客群需求高度契合。

5. 洞察数字化平台建设:
-主导或深度参与业务洞察数据平台/工具的需求梳理、规划与建设。
-与IT及数据团队紧密合作,推动数据看板、自动化报告及分析模型的开发与落地,提升整个团队的决策效率和数据化运营能力。
-负责对采购等相关团队进行数据工具和洞察方法的培训与赋能。

任职资格
1. 本科及以上学历,市场营销、统计学、经济学、商业分析或相关专业。
2. 5年以上在零售、电商、快消或市场研究公司从事品类管理、商业分析、市场洞察或战略咨询的相关工作经验。
3. 具备出色的数据分析能力,能熟练使用SQL、Python、R等工具进行数据提取和处理者优先。
4. 精通Excel和PPT,并能熟练使用至少一种主流数据可视化工具(如Tableau, Power BI, FineBI等)。
5. 对市场趋势和消费者行为有敏锐的洞察力,具备优秀的逻辑思维和商业敏感度。
6. 卓越的沟通协调能力和影响力,能够清晰、有说服力地向非技术背景的同事呈现复杂洞察。
7. 强大的项目管理和跨部门协作能力。

Company Summary

Save Money. Live Better.

From Walmart’s humble beginnings as a small discount retailer in Rogers, Ark., Walmart has opened thousands of stores in the U.S. and expanded internationally. Through innovation, we're creating a seamless experience to let customers shop anytime and anywhere online, through mobile devices and in stores. We are creating opportunities and bringing value to customers and communities around the globe. Walmart operates over 11,500 retail units under 63 banners in 28 countries and e-commerce websites in 11 countries. We employ 2.3 million associates around the world.

Walmart International has more than 6,200 retail units, operating outside the United States with 55 banners in 27 countries. Walmart International operations stretch as far east as Japan, down south in Chile and everywhere in between with more than 800,000 associates serving more than 100 million customers every week.

Walmart China began in 1996 with the opening of a supercenter and Sam’s Club in Shenzhen. To date, Walmart operates a Global Sourcing Office, China's Global eCommerce headquarters, and stores under a number of formats and banners. Up to 31 Dec, 2018, Walmart has been operating over 400 retail units covering 190 cities nationwide; as well as running 8 distribution centers and 11 fresh products distribution centers.

Key Walmart (China) Co. Ltd. Facts 

Walmart has been operating in China for over 20 years with about 100,000 associates. Currently, Walmart operates a number of formats and banners in China including hypermarkets and Sam’s Clubs. Walmart now has been operating over 400 retail units covering more than 180 cities nationwide; as well as running 8 distribution centers and 11 fresh distribution centers.

Walmart Hypermarket

The Walmart hypermarket stores range from six thousand to over ten thousand square meters, and serve more than twenty thousand types of fresh foods, clothes, household appliances, grocery etc. The Walmart hypermarket provides one-stop shopping experiences for customers. Meanwhile, Walmart hypermarket attracts customers for the neighbouring small retailers and restaurants.

Walmart is not only committed to food safety and high quality, but also to the corporate mission “save people money, so they can live better”. Walmart hypermarket launched “Worry Free Prices” commodities in all stores nationwide, which saves customers from the trouble of price comparison. Meanwhile, Walmart hypermarket offers the popular commodity combinations and continual improvement of commodity display through market research while continually upgrading stores in order to enhance customers’ shopping experience, meet customers’ demands, and promote sales growth.

Sam's Club

Sam’s Club is a chain of high end membership-only clubs under the Walmart Family. Since the first Sam’s Club opened in Midwest City in Oklahoma State in April of 1983, Sam’s Club has a history over 30 years. At the beginning of 90’s, Sam’s Club started to enter international markets and has become one of the largest membership clubs around the world. At present, Sam’s Club has developed 800 chain clubs globally and provides superior service to over 50 million individual members and business members. The first Sam’s Club in China was opened in Shenzhen on August 12, 1996. So far, Sam’s Club has developed a total of 17 clubs in China which are located in Beijing, Shanghai, Shenzhen, Guangzhou, Fuzhou, Dalian, Hangzhou, Suzhou, Wuhan, Changzhou, Zhuhai, Tianjin, Xiamen and Nanjing. In the future, Sam’s Club will continue to expand investment in China, bringing quality life to more and more Chinese families.

A Sam's Club has an average shopping area of 20,000 square meters and offers bulk groceries and general merchandise. To satisfy customers’ needs for higher quality, Sam’s Club only provides either the best quality product in the category or the best-selling brand. The Club offers 4,000 high quality-to-price ratio items, including categories such as fresh, groceries, household appliances, home, apparel and etc. The Club saves customers from the trouble of product comparison, which also saves their time and money. The commodities sold in Sam’s Club usually come in large and simple composite packages, lowering the costs through purchasing in large quantities. Sam’s Club emphasizes on accessibility of the location. The clubs usually provide at least 1,500 parking spaces for its members.

Sam’s Club announced at the opening ceremony of its Longhua club on July 26, 2017 that it will pilot a compact model club to accelerate expansion in a more flexible, simplified and high-efficient way and plan to have 40 clubs nationwide by the end of 2020. In addition, it will invest 100 million yuan in launching “high value item project” to further demonstrate membership value through long-term high value savings.

E-Commerce Development

Starting from the end of 2010, Sam’s Clubs online store(www.samsclub.cn) launched Sam’s Club members online shopping direct delivery service in cities where Sam’s Clubs are located, including Shenzhen, Beijing, Shanghai, Fuzhou, Guangzhou, Hangzhou, Suzhou, Wuhan, Changzhou, Zhuhai, Tianjin and Xiamen.

Starting from October in 2012, Sam’s Club’s online store started to provide chilled and frozen food online, with specific same-day-delivery service in Shenzhen, Guangzhou, Shanghai, Beijing, Suzhou, Dalian, Wuhan, Tianjin and Xiamen. In the future, the chilled food direct delivery service will be extended to more areas. It is convenient for our members to buy hundreds of items covering fruit and vegetable, meat, egg, bakery, and the chilled and frozen at Sam’s Club E-commerce services.

In April 2014, Sam’s Club announced the launch of Sam’s Club App following the launching of Sam’s Club Wechat account in order to provide Sam’s members multi-shopping channels.

In May 2015, Walmart announced the launch of its hypermarket O2O platform “Walmart To Go” in Shenzhen.  The platform consists of the newly launched “Walmart” mobile shopping APP, “Service Center” in stores for self pick-up and multiple online & offline e-payment options.

Beginning from October 2016after entering into a strategic alliance to expand the breadth and convenience of online shopping options for Chinese consumers, Walmart and JD.com, China's largest e-commerce company by revenue, announced a series of exciting new ways for customers to access high quality products from around the world:

1Exclusive Sams Club Flagship Store on JD.com

2Exclusive Walmart Global Flagship Store on JD Worldwide

3Connection with JD Daojia to Provide 2-Hour Grocery Delivery from Walmart Stores in Select Cities

4Sams Club Global Stop Flagship Store on JD Worldwide

5ASDA Global Store on JD Worldwide

6Walmart Flagship Store on JD.com

Walmart aims to progressively integrate customers, stores and inventory to achieve in-depth integration of online platforms and offline stores so as to adapt to the new trends of retail transformation.

Further information about Walmart in China can be found at:

http://www.wal-martchina.com/

Culture

Walmart takes a keen interest in the impact its business has on the wider community and hopes to become an integral part of China’s economic development, creating jobs and economic stimulus and working hard to build a position as a trusted corporate citizen in China.

In China, as elsewhere, they follow four key beliefs: “Respect for the individual”, “Service to the customer”, “Strive for excellence” and “Act with integrity”. They have a firm tradition of building businesses one store and one customer at a time, so as to fulfil their core mission, and continue to make a difference in the lives of customers, members and associates.

https://www.linkedin.com/company/walmart/