City Shenzhen

Function Name BRAND & MEDIA

Employee Type Permanent/Regular

Years of Experience Required 5-10 Years

Business Format Support Center (Home Office)

Education Level Required Undergraduate

Job Description

Job Responsibilities:
Thebrand manager will lead the strategic and integrated brand campaign from plan development to execution for the NO.1 fortune 500 company in the world and penitential to be brand owner of a over 1 billion sales private brand. You will exhibit a growth mindset and will be responsible for leading annual brand campaign achieve two goals:
1) Build brand equity
2) Drive brand/product performance through long term growth

This role requires you has a strong branding, marketing and innovative idea background and can balance thinking strategically with the key execution priorities on the business including but not limited to the followings:
1) Strategic Planning: Own and deliver the annual strategic brand planning. Lead the development of breakthrough integrated marketing campaign across online and offline. Excellent project management skills with budget management experience.
2) Brand Development: Lead to develop brand strategy, design guideline, package design, budget planning, omni-channel campaigns, external parentship s management.
3) Creative Communication: Contribute innovative ideas on campaign. This position requires a self-motivated, flexible individual with strong communication and ideation skills.
4) Collaboration & Integration: Lead a cross functional and agency working team, partnering with the agencies to drive the marketing strategy and campaign to maximize business results.
5) Competitive Analysis and Implication: Assist with the development of the strategic brand review by analyzing category opportunities, identifying key consumer targets, opportunities, and activation strategies.
6) Growth Mindset: Develop and iterate plans continuously with a resourceful, obsessive, and fearless mindset with a focus on proving the case for brand expansion.

Key Qualifications:
1) Minimum Bachelor’s degree (or equivalent).
2) You have5+ years of business experience, with experience in leading integrated brand campaign at brands, media agency or advertiser and working on the consumer side.
3) You have excellent communication skills and experience to work with a broad set of stakeholders in matrix organization as well as external agency partners.
4) You previous experience in MNCs(FMCG/Retailer/Branding in creative agencies) will be a plus.

Company Summary

Save Money. Live Better.
About Walmart Inc.

Walmart Inc. was founded by American retail legend Mr. Sam Walton in Arkansas in 1962. Over the past 50 years, the company has served customers and is now the world’s largest private employer and retailer. Walmart was ranked on the top of the Fortune 500 list several times and is among the most recognized global brands. 

Walmart Inc. helps people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices. Each week, over 265 million customers and members visit our more than 11,500 stores under 56 banners in 27 countries and eCommerce websites. With fiscal year 2020 revenue of $524.0 billion, Walmart employs over 2.2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity.

As an omni-channel retailer, Walmart announced plans to change the company’s legal name from Wal-Mart Stores, Inc. to Walmart Inc. effective Feb. 1, 2018. The name change chiefly demonstrates the company’s growing emphasis on serving customers seamlessly however they want to shop: in stores, online, on their mobile device, or through pickup and delivery.

In China, as elsewhere, we follow Walmart core values of “Service to the customer”, “Respect for the individual”, “Strive for excellence” and “Act with integrity”, and stick to the Walmart tradition of building our business one store and one customer at a time, so as to fulfill our core mission, and continue to make a difference in the lives of our customers, members and associates.

About Walmart China

China is a market with a vast number of opportunities. We are fully confident about the prospects of the Chinese economy and the Chinese market. Walmart entered the Chinese market and opened its first Walmart store and Sam’s Club in Shenzhen in 1996.

Currently, Walmart operates different formats and banners in China including Walmart store and Sam’s Club. Walmart now has been operating over 400 retail units covering more than 170 cities nationwide; as well as running 22 distribution centers. Walmart China’s omni-channel retail strategy focuses on customer experience to offer customers and members easier shopping solutions anytime, anywhere in the way they like through accelerated digitalization and scale-up of retail innovation and integration of stores, clubs with multiple ecommerce channels. At the same time, the China ecommerce team continues to seek collaboration in multiple areas to expand the landscape of integration and build a win-win omni-channel retail ecosystem to help people save money and time and live better.

Walmart is committed to local talent development and diversity, especially the cultivation and full utilization of female staff and executives. 99.9% of Walmart China associates are Chinese nationals. All of Walmart China’s store managers are Chinese. Furthermore, around 65% of Walmart China associates are female and nearly 50% of above-director level associates are female. In 2009, the company established the “Walmart China Women’s Leadership Development Commission” for driving women’s career development.

Walmart will continue to make long-term investment in China and develop both online and offline to provide customers with even better services. Meanwhile, Walmart will continue to upgrade existing stores, invest in food safety and build on strong partnerships with our Chinese suppliers. Walmart expects to create more jobs, makes joint development with Chinese economy and become a trusted corporate citizen in China.