Job Responsibilities:
Thebrand manager will lead the strategic and integrated brand campaign from plan development to execution for the NO.1 fortune 500 company in the world and penitential to be brand owner of a over 1 billion sales private brand. You will exhibit a growth mindset and will be responsible for leading annual brand campaign achieve two goals:
1) Build brand equity
2) Drive brand/product performance through long term growth
This role requires you has a strong branding, marketing and innovative idea background and can balance thinking strategically with the key execution priorities on the business including but not limited to the followings:
1) Strategic Planning: Own and deliver the annual strategic brand planning. Lead the development of breakthrough integrated marketing campaign across online and offline. Excellent project management skills with budget management experience.
2) Brand Development: Lead to develop brand strategy, design guideline, package design, budget planning, omni-channel campaigns, external parentship s management.
3) Creative Communication: Contribute innovative ideas on campaign. This position requires a self-motivated, flexible individual with strong communication and ideation skills.
4) Collaboration & Integration: Lead a cross functional and agency working team, partnering with the agencies to drive the marketing strategy and campaign to maximize business results.
5) Competitive Analysis and Implication: Assist with the development of the strategic brand review by analyzing category opportunities, identifying key consumer targets, opportunities, and activation strategies.
6) Growth Mindset: Develop and iterate plans continuously with a resourceful, obsessive, and fearless mindset with a focus on proving the case for brand expansion.
Key Qualifications:
1) Minimum Bachelor’s degree (or equivalent).
2) You have5+ years of business experience, with experience in leading integrated brand campaign at brands, media agency or advertiser and working on the consumer side.
3) You have excellent communication skills and experience to work with a broad set of stakeholders in matrix organization as well as external agency partners.
4) You previous experience in MNCs(FMCG/Retailer/Branding in creative agencies) will be a plus.