招聘

The Senior Brand Manager will lead the strategic and integrated brand campaign from plan development/implementation to execution for the NO.1 fortune 500 company in the world and potential to be brand owner of a 1 billion sales private label brand. He/she will exhibit a growth mindset and will be responsible for leading annual brand campaign achieve two critical goals; a) build brand equity and, b) drive brand/product performance through long term growth.

This exciting role requires a dynamic and experienced Senior Brand Manager who has a strong branding, marketing and innovative idea background and can balance thinking strategically with the key execution priorities on the business including but not limited to the following:

1.  Own and deliver the annual strategic brand planning. Lead the development of breakthrough integrated marketing campaign across online and offline. Excellent Project management/ Time management skills with experience managing budget.
2. and community with customers.
4. : Lead a cross functional and agency working team, partnering with the agencies to drive the marketing strategy and campaign, for retail programs, and helping to develop platforms/executions that maximize business results
5. : Develop, deliver, and iterate plans continuously with a resourceful, obsessive, and fearless mindset with a focus on proving the case for brand expansion.
6. : Assist with the development of the Strategic Brand Review by analyzing category opportunities, identifying key consumer targets, innovation opportunities, and activation strategies.

1. Minimum Bachelor’s degree (or equivalent);
2. You have 4 + years of business experience, with experience in leading integrated brand campaigns at brands, media agency or advertiser and working on the consumer side.
3. You excel in communication skills and experience to work with a broad set of stakeholders in matrix organization as well as external agency partners.
4. Your previous experience in MNCs (FMCG/Retailer/Branding in creative agencies) will be a plus.