城市 深圳市
职能组 山姆会籍
雇佣类型 常规用工
工作经验 5-10年
业态 支持中心
教育背景 本科
职位描述
Membership is at the core of the Sam’s Club business. Our success depends on our ability to understand our members so that we can better anticipate and serve their needs. What are our members’ needs and interests at this particular moment in their lives, how do we precisely target our items and brands, and how do we tell stories that strengthen members’ connection with Sam’s?
The Membership Operations Senior Manager serves as a dedicated user and member operations expert within Membership team, building, strengthening and managing our digital member operations initiatives as well as identifying key marketing planning opportunities in collaboration with Sam’s vendors and brands. Working within the Membership team, the Member Ops Sr. Manager is in a unique position to take the insights derived from research and immediately boost our team’s ability to engage members and boost their loyalty to our business.
Member operations and management (DAU/MAU, ARPU/LTV, URR, etc.)
会员运营及管理 (DAU/MAU，ARPU/LTV,URR, etc.) 70%
Build up and manage our user/member segmentation and growth management system, improving our members’ loyalty, active rate and stickiness
负责搭建用户分层及成长体系，持续提升会员的忠诚度、活跃度及粘性
Build up lifecycle management platform, leveraging data & insights to precisely target and engage members through CRM with vendor co-marketing, boosting member LTV.
负责建立合适的模型来管理用户生命周期，通过精准、个性化的CRM及用户营销，不断促进会员活跃度，提高用户价值
Drive member conversion funnel analytics by creating and improving member end-to-end omnichannel experience (events, programs, products, and services/benefits)
搭建并持续追踪会员运营指标数据，提出并和产品共同落地优化迭代
Stay up-to-date on latest digital user and member engagement practices, driving and managing new ways to do word-of-mouth, social media groups, partnerships & co-marketing with vendors & 3rd party services/platforms
负责用户运营领域的创新工作，包括并不限于社群运营，社交裂变，品牌联名/交叉营销等。
Digital member operations (acquisition/conversion, member experience, upgrade & retention, etc.)
线上用户运营 50%
Boost non-member conversion rate by analyzing user behavior & conversion funnel data and rolling out effective conversion programs and initiatives
根据漏斗及行为数据，输出用户转化各关键节点的优化策略，提升转化率
Manage and collaborate with Product and eCommerce teams the online member experience, driving member activity and satisfaction on our digital APP and platforms
负责线上用户体验运营，和产品、电商运营团队合作，提升会员在山姆APP/小程序等平台的满意度及使用体验
• Bachelor’s Degree, Masters in Economics/Business, Marketing/Comms, Consulting or Statistics-related is a plus
本科及以上学历；工商管理/市场营销/咨询/统计学相关专业优先
• Analytical problem solver with an eye for detail 数据敏感，优秀的数据分析能力
• Strategic thinker with passion for retail & O2O/e-commerce industry
熟悉电商/会员制商超/零售业态
• Expertise with latest digital & e-commerce user operations management techniques and tools 对用户运营有成熟方法论，有从0到1搭建用户成长体系经验为佳. 熟悉用户运营相关工具、玩法，具备用户营销及活动策划实操经验
• Experience working with brands/vendors to effectively engage users/members 有第三方合作资源，赋能用户/会员的长期忠诚黏性
• Low-maintenance, no-ego, high ownership team player with ability to work independently as well as thrive in ambiguity 具备较强的自我管理、适应变革，工作务实，并能独立开展统筹工作的能力
• Fluent/Native Mandarin, Fluency in English preferred 普通话标准，英语能作为工作语言
At least 4 years relevant working experience in eCommerce, CRM & digital user operations, at a FMCG, retailer, or internet company
4年以上FMCG/零售业/互联网行业，从事电子商务、用户/会员运营或数字营销相关经验
• Proven key contributor with experience of boosting customer/user/member loyalty, lifetime value, and other KPIs
能阐述核心用户/会员忠诚度、生命周期管理运营及各项指标的业绩表现
• Experience building up a CRM platform with streamlined processes and data management across internal teams and external vendors
与内部跨团队及第三方合作，搭建CRM流程及数据模块体系
• Team player, with proven ability to communicate, collaborate and influence internally and externally 良好的沟通及跨团队协作能力
公司介绍
Save Money. Live Better.
沃尔玛全球概况
沃尔玛全球概况
沃尔玛公司由美国零售业的传奇人物山姆 • 沃尔顿先生于1962年在阿肯色州成立。经过五十多年的发展，沃尔玛公司已经成为世界最大的私人雇主和连锁零售商，多次荣登《财富》杂志世界500强榜首及当选最具价值品牌。
沃尔玛公司致力于通过实体零售店、在线电子商店、以及移动设备移动端等不同平台不同方式来帮助世界各地的人们随时随地节省开支，并生活得更好。每周，超过2. 65亿名顾客和会员光顾我们在27个国家拥有的56个品牌下的11,500多家门店以及电子商务网站。沃尔玛全球2020财年营收达到5240亿美元，全球员工总数超220万名。沃尔玛将继续在可持续发展、企业慈善以及就业机会领域担任领军者的角色。
作为一家全渠道零售商，沃尔玛宣布从2018年2月1日起将公司法定名称由“沃尔玛百货公司 (Wal-Mart Stores, Inc.)”变更为“沃尔玛公司(Walmart Inc.)”。本次变更公司法定名称，表明了沃尔玛越来越重视为顾客提供无缝连接的零售服务，以满足顾客多种购物方式，包括在门店、网上、移动设备上购物，或是以门店取货和接受送货上门的方式购物。
与在世界其它地方一样，沃尔玛在中国始终坚持“服务顾客、尊重个人、追求卓越、诚信行事”的四大核心价值观及行为，专注于开好每一家店，服务好每一位顾客，履行公司的核心使命，以不断地为我们的顾客、会员和员工创造非凡。
沃尔玛中国概况
目前沃尔玛在中国经营不同业态和品牌，包括沃尔玛门店和山姆会员商店。沃尔玛目前已经在全国170多个城市开设了400多家商场 、22家配送中心 。作为一家全渠道零售商，沃尔玛中国零售全渠道战略立足顾客体验，通过加速零售创新的数字化和规模化，融合实体门店与多个电商渠道，无缝链接线上线下，为顾客提供随时随地随心的购物解决方案。同时积极寻求广泛合作，扩大全渠道的布局，构建全渠道零售生态圈，为顾客省钱省时间，让他们生活得更好。
沃尔玛中国注重人才本土化，鼓励人才多元化，特别是培养和发展女性员工及管理层。目前沃尔玛中国超过99.9%的员工来自中国本土，商场总经理全部由中国本土人才担任，女性员工占比约65%，管理团队近50%为女性。2009年公司成立了“沃尔玛中国女性领导力发展委员会”，以加速推动女性的职业发展。
秉持着目前良好的发展势头，沃尔玛将持续在华长期投资发展，未来线上线下齐头并进给顾客提供更好的服务。同时，沃尔玛将继续升级现有门店、加强食品安全，与本土供应商共赢发展。沃尔玛希望能创造更多就业岗位，在与中国经济共发展的同时成为消费者信赖的优秀企业公民。