City Shenzhen
Function Name MEMBERSHIP COMMUNICATION
Employee Type Permanent/Regular
Years of Experience Required 5-10 Years
Business Format Support Center (Home Office)
Education Level Required Undergraduate
Job Description
职位要求:
1、充分了解会员制，负责会员沟通的内容 （包括且不限于社群文案/直播文案，专栏内容，会员活动文案等）的创新策划和撰稿执行，包括：选题、分析用户需求、内容梳理，能产出成熟的策划方案及文案；
2、统筹直播或视频制作团队，全流程跟进内容进度，精准把控内容质量，确保内容如期上线与更新；
3、围绕节庆主题进行会员门店或社群活动的策划并制定相应的运营规划，并联动团队完成落地；
4、长期关注行业情况及相关竟品，对现有内容持续迭代优化，积极探索新的主题和内容形式，并能完成落地执行。
任职要求:
1、本科及以上学历，市场营销、传播等专业优先；
2、 5年以上相关工作经验，文字功底强，活动运营能力强，两者兼备最佳；
3、有丰富的内容策划经验且有成功案例的优先；
3、逻辑思维能力强，沟通交流能力强，抗压能力强，能自我驱动，有较强的学习能力；
4、有一定的数据分析能力，能够自行复盘总结内容传播的效果，并根据分析结果不断迭代优化内容产出。
Company Summary
Save Money. Live Better.
About Walmart Inc.
Walmart Inc. was founded by American retail legend Mr. Sam Walton in Arkansas in 1962. Over the past 50 years, the company has served customers and is now the world’s largest private employer and retailer. Walmart was ranked on the top of the Fortune 500 list several times and is among the most recognized global brands.
Walmart Inc. helps people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices. Each week, over 265 million customers and members visit our more than 11,500 stores under 56 banners in 27 countries and eCommerce websites. With fiscal year 2020 revenue of $524.0 billion, Walmart employs over 2.2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity.
As an omni-channel retailer, Walmart announced plans to change the company’s legal name from Wal-Mart Stores, Inc. to Walmart Inc. effective Feb. 1, 2018. The name change chiefly demonstrates the company’s growing emphasis on serving customers seamlessly however they want to shop: in stores, online, on their mobile device, or through pickup and delivery.
In China, as elsewhere, we follow Walmart core values of “Service to the customer”, “Respect for the individual”, “Strive for excellence” and “Act with integrity”, and stick to the Walmart tradition of building our business one store and one customer at a time, so as to fulfill our core mission, and continue to make a difference in the lives of our customers, members and associates.
China is a market with a vast number of opportunities. We are fully confident about the prospects of the Chinese economy and the Chinese market. Walmart entered the Chinese market and opened its first Walmart store and Sam’s Club in Shenzhen in 1996.
Currently, Walmart operates different formats and banners in China including Walmart store and Sam’s Club. Walmart now has been operating over 400 retail units covering more than 170 cities nationwide; as well as running 22 distribution centers. Walmart China’s omni-channel retail strategy focuses on customer experience to offer customers and members easier shopping solutions anytime, anywhere in the way they like through accelerated digitalization and scale-up of retail innovation and integration of stores, clubs with multiple ecommerce channels. At the same time, the China ecommerce team continues to seek collaboration in multiple areas to expand the landscape of integration and build a win-win omni-channel retail ecosystem to help people save money and time and live better.
Walmart is committed to local talent development and diversity, especially the cultivation and full utilization of female staff and executives. 99.9% of Walmart China associates are Chinese nationals. All of Walmart China’s store managers are Chinese. Furthermore, around 65% of Walmart China associates are female and nearly 50% of above-director level associates are female. In 2009, the company established the “Walmart China Women’s Leadership Development Commission” for driving women’s career development.
Walmart will continue to make long-term investment in China and develop both online and offline to provide customers with even better services. Meanwhile, Walmart will continue to upgrade existing stores, invest in food safety and build on strong partnerships with our Chinese suppliers. Walmart expects to create more jobs, makes joint development with Chinese economy and become a trusted corporate citizen in China.
About Walmart Inc.
Walmart Inc. was founded by American retail legend Mr. Sam Walton in Arkansas in 1962. Over the past 50 years, the company has served customers and is now the world’s largest private employer and retailer. Walmart was ranked on the top of the Fortune 500 list several times and is among the most recognized global brands.
Walmart Inc. helps people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices. Each week, over 265 million customers and members visit our more than 11,500 stores under 56 banners in 27 countries and eCommerce websites. With fiscal year 2020 revenue of $524.0 billion, Walmart employs over 2.2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity.
As an omni-channel retailer, Walmart announced plans to change the company’s legal name from Wal-Mart Stores, Inc. to Walmart Inc. effective Feb. 1, 2018. The name change chiefly demonstrates the company’s growing emphasis on serving customers seamlessly however they want to shop: in stores, online, on their mobile device, or through pickup and delivery.
In China, as elsewhere, we follow Walmart core values of “Service to the customer”, “Respect for the individual”, “Strive for excellence” and “Act with integrity”, and stick to the Walmart tradition of building our business one store and one customer at a time, so as to fulfill our core mission, and continue to make a difference in the lives of our customers, members and associates.
About Walmart China
Currently, Walmart operates different formats and banners in China including Walmart store and Sam’s Club. Walmart now has been operating over 400 retail units covering more than 170 cities nationwide; as well as running 22 distribution centers. Walmart China’s omni-channel retail strategy focuses on customer experience to offer customers and members easier shopping solutions anytime, anywhere in the way they like through accelerated digitalization and scale-up of retail innovation and integration of stores, clubs with multiple ecommerce channels. At the same time, the China ecommerce team continues to seek collaboration in multiple areas to expand the landscape of integration and build a win-win omni-channel retail ecosystem to help people save money and time and live better.
Walmart is committed to local talent development and diversity, especially the cultivation and full utilization of female staff and executives. 99.9% of Walmart China associates are Chinese nationals. All of Walmart China’s store managers are Chinese. Furthermore, around 65% of Walmart China associates are female and nearly 50% of above-director level associates are female. In 2009, the company established the “Walmart China Women’s Leadership Development Commission” for driving women’s career development.
Walmart will continue to make long-term investment in China and develop both online and offline to provide customers with even better services. Meanwhile, Walmart will continue to upgrade existing stores, invest in food safety and build on strong partnerships with our Chinese suppliers. Walmart expects to create more jobs, makes joint development with Chinese economy and become a trusted corporate citizen in China.