City Shenzhen

Function Name SOCIAL MEDIA & CONTENT

Employee Type Permanent/Regular

Years of Experience Required 1-5 Years

Business Format Support Center (Home Office)

Education Level Required Undergraduate

Job Description

Job Description:
1. 参与品牌全年重点营销活动传播,能快速理解campaign卖点,分析传播需求,输出campaign主题、内容创意、传播形式、达人投放等传播策略;为全年品牌在社交媒体上的声量负责。
2. 与agency对接,负责社交媒体资源采买,并不断找到合适推广资源以及活动机制,不断创新社媒传播玩法,提升传播效果并对采买成本负责。 
3. 协同品牌、媒介、电商、门店等模块,能独立承担社媒传播项目管理角色,推动传播活动落地执行。
4. 日常涉及工作内容包括:创意策略输出、筛选对接KOL执行、合作方沟通协作,文案视频等内容把控,平台合作及资源开拓。

Qualifications:
1. 至少3年以上社交媒体营销相关的工作经验。熟悉抖快红微信等平台KOL资源,了解有效合作模式及热度趋势。
2. 有脑洞但又细节控,即能玩得转创意,又能落地执行;有brand sense。
3. 较强的文案及视频处理能力,会拍片、懂剪辑、有自身社交媒体账号运营经验优先。
4. 有电商、快消公司创意传播或品牌整合营销经验优先。
5. 提供过往成功社交传播案例为佳。



Company Summary

Save Money. Live Better.
About Walmart Inc.

Walmart Inc. was founded by American retail legend Mr. Sam Walton in Arkansas in 1962. Over the past 50 years, the company has served customers and is now the world’s largest private employer and retailer. Walmart was ranked on the top of the Fortune 500 list several times and is among the most recognized global brands. 

Walmart Inc. helps people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices. Each week, over 265 million customers and members visit our more than 11,500 stores under 56 banners in 27 countries and eCommerce websites. With fiscal year 2020 revenue of $524.0 billion, Walmart employs over 2.2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity.

As an omni-channel retailer, Walmart announced plans to change the company’s legal name from Wal-Mart Stores, Inc. to Walmart Inc. effective Feb. 1, 2018. The name change chiefly demonstrates the company’s growing emphasis on serving customers seamlessly however they want to shop: in stores, online, on their mobile device, or through pickup and delivery.

In China, as elsewhere, we follow Walmart core values of “Service to the customer”, “Respect for the individual”, “Strive for excellence” and “Act with integrity”, and stick to the Walmart tradition of building our business one store and one customer at a time, so as to fulfill our core mission, and continue to make a difference in the lives of our customers, members and associates.

About Walmart China

China is a market with a vast number of opportunities. We are fully confident about the prospects of the Chinese economy and the Chinese market. Walmart entered the Chinese market and opened its first Walmart store and Sam’s Club in Shenzhen in 1996.

Currently, Walmart operates different formats and banners in China including Walmart store and Sam’s Club. Walmart now has been operating over 400 retail units covering more than 170 cities nationwide; as well as running 22 distribution centers. Walmart China’s omni-channel retail strategy focuses on customer experience to offer customers and members easier shopping solutions anytime, anywhere in the way they like through accelerated digitalization and scale-up of retail innovation and integration of stores, clubs with multiple ecommerce channels. At the same time, the China ecommerce team continues to seek collaboration in multiple areas to expand the landscape of integration and build a win-win omni-channel retail ecosystem to help people save money and time and live better.

Walmart is committed to local talent development and diversity, especially the cultivation and full utilization of female staff and executives. 99.9% of Walmart China associates are Chinese nationals. All of Walmart China’s store managers are Chinese. Furthermore, around 65% of Walmart China associates are female and nearly 50% of above-director level associates are female. In 2009, the company established the “Walmart China Women’s Leadership Development Commission” for driving women’s career development.

Walmart will continue to make long-term investment in China and develop both online and offline to provide customers with even better services. Meanwhile, Walmart will continue to upgrade existing stores, invest in food safety and build on strong partnerships with our Chinese suppliers. Walmart expects to create more jobs, makes joint development with Chinese economy and become a trusted corporate citizen in China.