City Shenzhen
Function Name SAM’S E-COMMERCE
Employee Type Permanent/Regular
Years of Experience Required 5-10 Years
Business Format Support Center (Home Office)
Education Level Required Undergraduate
Job Description
岗位介绍：
世界五百强第一的沃尔玛旗下高端业态——山姆会员店是中国付费会员制业态的开拓者。截止目前山姆已在中国开设了超过30家商店，拥有超过300万会员。在深耕实体门店的基础上，我们通过加速零售创新的数字化和规模化，融合实体门店与多个电商渠道，为会员提供全渠道的优质购物体验。随着中国民众的消费升级趋势，山姆会员商店将继续扩大在中国的投资。作为重要的战略发展方向之一，山姆电商已进入高速发展期，将广纳贤才并为加入山姆的电商菁英提供广阔的发展平台。
现诚聘多名山姆电商线上运营高级经理/经理 ，负责山姆电商线上运营工作，达成并提升会员拉新、转化、续卡及电商销售、利润等各项业务目标。
• APP运营：与BI、品类运营等团队紧密合作，通过优化APP内容、项目放置和在线营销策略，优化流量和模块管理，提升客户全链路体验，提高转化率
• 品类运营：作为品类专家，与 APP 运营、采购、供应链和营运部门合作，打造线上场景化运营，配合采购、营销做全渠道销售提升；做好线上品类分析、品类创新、大促和大品运营规划，确保有效触达，提升商品影响力，确保销售、利润等目标的达成。
• 会员关系管理: 全链路视角关注用户购物及体验链路，用户视角、体验驱动决策。通过用户分层、用户画像描绘、用户消费行为分析、用户体验链路跟进，全链路的数据采集和精准分析发现和创造用户需求，同时采取相应措施提高全渠道转化率、复购率和续卡费。
• 产品管理：根据业务规划设计中长期产品路线图和短期功能优先级并协调相关部门进行产品优化，以提升会员体验。
• 外部渠道管理：通过外部渠道运营获取潜在会员并提高品牌知名度，负责京东旗舰店日常商品运营及营销活动的规划、落地，促成销售及毛利的达成。
任职要求：
• 良好的逻辑思维、分析能力及数字化思维，能基于数据进行有效分析，并作出合理判断。
• 沟通协调能力佳，能有效与相关部门及第三方进行沟通协作。
• 良好的客户洞察能力，并以顾客需求/习惯出发开展线上运营工作。
• 良好的市场敏锐度及学习能力，能拥抱变化，有创新意识。
• 强烈的进取心及责任心，抗压能力强。
• 本科或以上学历，具有3年以上电商运营工作经验（品类运营、用户运营、内容运营、活动运营、区域运营、CRM等任一方向均可）。
Company Summary
Save Money. Live Better.
About Walmart Inc.
Walmart Inc. was founded by American retail legend Mr. Sam Walton in Arkansas in 1962. Over the past 50 years, the company has served customers and is now the world’s largest private employer and retailer. Walmart was ranked on the top of the Fortune 500 list several times and is among the most recognized global brands.
Walmart Inc. helps people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices. Each week, over 265 million customers and members visit our more than 11,500 stores under 56 banners in 27 countries and eCommerce websites. With fiscal year 2020 revenue of $524.0 billion, Walmart employs over 2.2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity.
As an omni-channel retailer, Walmart announced plans to change the company’s legal name from Wal-Mart Stores, Inc. to Walmart Inc. effective Feb. 1, 2018. The name change chiefly demonstrates the company’s growing emphasis on serving customers seamlessly however they want to shop: in stores, online, on their mobile device, or through pickup and delivery.
In China, as elsewhere, we follow Walmart core values of “Service to the customer”, “Respect for the individual”, “Strive for excellence” and “Act with integrity”, and stick to the Walmart tradition of building our business one store and one customer at a time, so as to fulfill our core mission, and continue to make a difference in the lives of our customers, members and associates.
China is a market with a vast number of opportunities. We are fully confident about the prospects of the Chinese economy and the Chinese market. Walmart entered the Chinese market and opened its first Walmart store and Sam’s Club in Shenzhen in 1996.
Currently, Walmart operates different formats and banners in China including Walmart store and Sam’s Club. Walmart now has been operating over 400 retail units covering more than 170 cities nationwide; as well as running 22 distribution centers. Walmart China’s omni-channel retail strategy focuses on customer experience to offer customers and members easier shopping solutions anytime, anywhere in the way they like through accelerated digitalization and scale-up of retail innovation and integration of stores, clubs with multiple ecommerce channels. At the same time, the China ecommerce team continues to seek collaboration in multiple areas to expand the landscape of integration and build a win-win omni-channel retail ecosystem to help people save money and time and live better.
Walmart is committed to local talent development and diversity, especially the cultivation and full utilization of female staff and executives. 99.9% of Walmart China associates are Chinese nationals. All of Walmart China’s store managers are Chinese. Furthermore, around 65% of Walmart China associates are female and nearly 50% of above-director level associates are female. In 2009, the company established the “Walmart China Women’s Leadership Development Commission” for driving women’s career development.
Walmart will continue to make long-term investment in China and develop both online and offline to provide customers with even better services. Meanwhile, Walmart will continue to upgrade existing stores, invest in food safety and build on strong partnerships with our Chinese suppliers. Walmart expects to create more jobs, makes joint development with Chinese economy and become a trusted corporate citizen in China.
About Walmart Inc.
Walmart Inc. was founded by American retail legend Mr. Sam Walton in Arkansas in 1962. Over the past 50 years, the company has served customers and is now the world’s largest private employer and retailer. Walmart was ranked on the top of the Fortune 500 list several times and is among the most recognized global brands.
Walmart Inc. helps people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices. Each week, over 265 million customers and members visit our more than 11,500 stores under 56 banners in 27 countries and eCommerce websites. With fiscal year 2020 revenue of $524.0 billion, Walmart employs over 2.2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity.
As an omni-channel retailer, Walmart announced plans to change the company’s legal name from Wal-Mart Stores, Inc. to Walmart Inc. effective Feb. 1, 2018. The name change chiefly demonstrates the company’s growing emphasis on serving customers seamlessly however they want to shop: in stores, online, on their mobile device, or through pickup and delivery.
In China, as elsewhere, we follow Walmart core values of “Service to the customer”, “Respect for the individual”, “Strive for excellence” and “Act with integrity”, and stick to the Walmart tradition of building our business one store and one customer at a time, so as to fulfill our core mission, and continue to make a difference in the lives of our customers, members and associates.
About Walmart China
Currently, Walmart operates different formats and banners in China including Walmart store and Sam’s Club. Walmart now has been operating over 400 retail units covering more than 170 cities nationwide; as well as running 22 distribution centers. Walmart China’s omni-channel retail strategy focuses on customer experience to offer customers and members easier shopping solutions anytime, anywhere in the way they like through accelerated digitalization and scale-up of retail innovation and integration of stores, clubs with multiple ecommerce channels. At the same time, the China ecommerce team continues to seek collaboration in multiple areas to expand the landscape of integration and build a win-win omni-channel retail ecosystem to help people save money and time and live better.
Walmart is committed to local talent development and diversity, especially the cultivation and full utilization of female staff and executives. 99.9% of Walmart China associates are Chinese nationals. All of Walmart China’s store managers are Chinese. Furthermore, around 65% of Walmart China associates are female and nearly 50% of above-director level associates are female. In 2009, the company established the “Walmart China Women’s Leadership Development Commission” for driving women’s career development.
Walmart will continue to make long-term investment in China and develop both online and offline to provide customers with even better services. Meanwhile, Walmart will continue to upgrade existing stores, invest in food safety and build on strong partnerships with our Chinese suppliers. Walmart expects to create more jobs, makes joint development with Chinese economy and become a trusted corporate citizen in China.